Want to know what it takes to design logos? In the Logo Geek Podcast, show host Ian Paget finds out by interviewing successful graphic designers and entrepreneurs around the world so you can learn from their experiences. Topics include getting clients, how much to charge, coming up with ideas, choosing fonts, portfolio mistakes and so much more!
The Logo Geek Podcast: Season 1
Season 1 Trailer: The Logo Geek Podcast by Ian Paget
Episode 1.1: How to Charge More for Logo Design with Chris Do
Ever wondered how some designers are able to charge $500 and some others $10,000? What are they doing differently and how can you do the same? In this podcast we chat with Chris Do, founder and CEO of the award winning design consultancy Blind, and disruptive design education platform The Futur to answer that question…
Episode 1.2: How to Get Logo Design Clients with David Airey
Have you got the skills to design logos, but now want to know how to get clients? In this episode Ian chats with David Airey, a brand identity designer and writer, and the man behind the popular book and blog ‘Logo Design Love’ to learn how he’s been able to attract clients. He also offers advice on improving your portfolio, and provides an excellent pricing model freelance designers.
Episode 1.3: Finding Your Passion & Turning it into a Business with Dina Rodriguez
Are you a designer searching for your true passion? After 5 years of working in design studios and never feeling satisfied, Dina Rodriguez started to draw again and discovered hand lettering… an area of design that has become her true passion. In this episode Ian talks with Dina about how she found her passion, and how she’s been able to turn that into a profitable business and personal brand.
Episode 1.4: Talking Logo Design with Aaron Draplin
Aaron James Draplin is a popular logo designer, and the man behind Draplin Design Co (DDC). His clients have included Nike, Apple, and the previous president of the USA, Barack Obama. In this episode Ian chats with him about Logo Design, and how he’s been able to attract big clients by working on fun projects for his own brand, and for friends.
Episode 1.5: Talking Logo Lounge & Logo Trends with Bill Gardner
Bill Gardner is the founder of corporate/brand identity design firm Gardner Designs, who specialise in logo design and branding. He also founded Logo Lounge, the searchable logo database which release an annual trend report for graphic designers. In this episode we discuss Logo Lounge, and Bills annual trend report.
Episode 1.6: The Personality of Type, with Sarah Hyndman
Every font has a personality that influences your interpretation of the words you are reading. In this weeks podcast Ian chats about this with Sarah Hyndman, the creator of TypeTasting, a range of fun events and experiences around type, which also doubles up as a research platform so to truly understand how every day people perceive type. In this episode we discuss Type Tasting events, how to select the perfect typeface for a logo, and Sarah’s fantastic books for designers, including ‘why fonts matter’.
Episode 1.7: What it takes to work for a design agency, with Simon Manchipp
Do you want to work for a top brand design agency but not sure what it takes? In this episode Ian chats with Simon Manchipp, one of the founders of the hugely successful branding design agency ‘Someone’ to find out. We discuss the best design portfolios, common CV mistakes and much more.
Episode 1.8: How to start a logo design business, with Kyle Courtright
Have you ever dreamed of creating your own graphic design business but have no idea where to start? In this episode Ian chats with Kyle Courtright, who in 2013 ditched his 9 to 5 job to start the business of his dreams, Courtright designs. We find out how Kyle kickstarted his logo design business, how he’s attracted clients, and we also talk about an exciting new logo design awards site founded by Kyle, Logo Wave.
Episode 1.9: SEO & online marketing for graphic designers, with Ryan Robinson
Do you spend all your time searching for clients, attending events and cold calling? What if there was a better way to do this, and instead have potential customers simply find you when they need your logo design services? Search Engine Optimisation (SEO) is the solution. In this episode Ian chats with freelance content marketeer, and SEO expert Ryan Robinson who shares actionable information that you can use now to start getting your design portfolio in the hands of real clients around the world!
Episode 1.10: The Steps to Design a Brand Identity, with Alina Wheeler
What is branding, and how do you go about starting a brand identity design project? In this weeks episode Ian chats with Alina Wheeler, the author of the popular book, Designing Brand Identity. In this episode we deep dive into the steps that need to be taken to rebrand a business from start to finish. We also discuss Alinas book, which is now on its 5th edition.