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Creating a Personal Brand with Jacob Cass

An interview with
Jacob Cass


As a designer you need a personal brand. But what name should you use? How do you design your own logo? Do you need a website and what should be on it? In this episode Ian chats with Jacob Cass to find out. We learn how Jacobs been able to travel the world whilst working as a freelance designer, how he designs a logo, and how he makes a passive income from affiliate marketing.

Jacob Cass is a logo, brand and web designer best known for his blog and business, Just Creative.

Jacob Cass Interview Transcription

Jacob Cass: Personal branding allows you to stand out in the market with a purpose and strategy in mind. I’m going to talk to you a bit about how I’ve done that for the past 10 years using my business, Just Creative, and we can go from there. About 10 years ago, I started my business called Just Creative Design, which I’ve just recently rebranded to Just Creative. This has been my personal blog, my business, where I’ve had my portfolio, and where I write about articles on design, creativity, branding, logo design, social media, so forth.

Really, the site has been, I guess, the home of my personal brand, but my brand is really everywhere on the web, from Twitter to Facebook and so forth. To put into the section of you creating your own brand, you need to keep in mind what your goals are. Is it to get a job at an agency, a startup? Is it to be able to freelance and travel the world? These are things to have in your mind when you’re establishing your own personal brand, because this can dictate the look and feel, how you communicate. Are you an illustrator, are you a designer, do you practice, are you a web designer, are you a developer?

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