Logo Design Blog

Every so often, I get the chance to work on a project that really excites me, and that I consider a big deal… this was one of those moments. I was contacted by The Open University to design a logo for a brand-new research initiative: The European Wearables and Biosensing Network. It’s one of those […]

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Although I design logos for a living, I see myself as more than just a designer… I’m a business owner and entrepreneur. Logo Geek is my business, and I treat it like one. That means making sure I have money coming in each month, not just to keep a roof over my head, but also […]

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As a logo designer who’s worked with countless clients over the years, one thing I’ve learned is that critiquing a logo design isn’t always easy, especially if you’re not a designer yourself. It’s easy to go with gut instinct or base feedback on personal taste, but that approach often misses what really makes a logo […]

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When you’re a graphic designer, especially a logo designer like me, you’ll often find yourself working with new and interesting people. Some are launching their first business, full of excitement and inexperience. Others may run established companies turning over millions. This mix is what makes our job so exciting. Most of the time, working with […]

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The following is a guest post from DepositPhotos. For centuries, logotypes have been an essential element of brand identity. Transformed into a vectorized format, a good vector logo design attracts customers while being a powerful symbol. These vectorized logotypes are the backbone of effective branding, allowing a business to maintain consistency and clarity across multiple […]

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The below is an extract discussing how to sell logo design, from my book, Make a Living Designing Logos, available through Amazon Globally in Hardback, Paperback, and an audiobook too. When I started Logo Geek, I was fitting everything around a full-time job with a fairly long commute. The only time I could work on […]

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Exciting times! After years of dreaming I have finally fulfilled my lifelong goal of writing a book.  I introduce you to Make a Living Designing Logos. To launch with a bang, and to share the best possible version with the people that want to support my goals, I’ve launched a Kickstarter Campaign that will allow […]

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Building a reputation as a logo designer is something I’ve actively worked hard on, so in this post, and supporting podcast, I’m going to share the approaches that I’ve taken so far to position myself as an expert on the topic of logo design. Aside from doing good work, offering an excellent level of customer […]

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This is a guest post from Ruud van Bergen, a professional logo designer of simplistic and distinctive logos. It takes considerable work to create a Stylescapes. There are so many things to consider, from colours and textures to patterns, photography and shapes. But don’t worry! I have 11 tips that will help you design the […]

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One way to effectively present a logo design to a client is through logo mockups. A mockup is a template that you can use to showcase a logo design to your client more creatively or realistically. You can use a mockup to illustrate to the client how your logo design would look like in the […]

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One of the coolest things about building a personal brand and a social following is that from time to time, companies want to send you stuff. Usually it’s design books, but BenQ have been extra generous… a few years back they sent a 32″ 4k monitor, which I still use and love to this very […]

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The following is a guest post from Michael at Logo Package Express. Your new logo is going to be the face of your client’s organisation. It needs to be easy, breezy, beautiful. What can you do to make sure that your logo file is immaculate and immune to inconsistent appearances across the web and print? […]

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The following is a guest post from Stephen at Clear Design. There are many different fields and specialities that graphic designers can work in. One of these is logo design. In the past, finalised logo designs were created using physical tools like drawing tables, Exacto knives, tweezers, and other items. Thankfully, graphic designers today have […]

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When designing a logo, how can you be sure that the identity that you’re working on will be a success in the real world? To give you the best opportunity to succeed, in this weeks blog and supporting podcast, Ian Paget breaks down the 8 characteristics of a successful logo. The Logo Geek Podcast is […]

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As a designer, at some point you’ll need to ask for feedback on your logo designs. As a client you might also want to collect feedback on designs that have been created for you in order to make the best decision. Designers will be presenting work to clients, or sharing ideas with fellow designers individually, […]

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So we are nearly at the end of 2019, and since I’m aware most of us will be reflecting on the year, and planning ahead, I thought it worth sharing some of my big wins for the year, to discuss some of my plans for 2020, and to share with you some of my own […]

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The following is a guest post by Gabriel Nwatarali of Tech Help Canada. Effective branding has always been a good indicator of the long-term success of any organisation. However, branding in the digital age is a bit daunting considering there are so many places for consumers to congregate. Simply put, the Internet is forcing branding […]

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The below article has been taken from the Logo Designers Boxset, which is totally free to download here. Coming up with the perfect logo design idea can be a challenging process. Whilst there’s no set in stone formula, to help you with idea generation I have put together a few thoughts and approaches that work […]

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A well-crafted logo design is vital for every successful business as it’s often the first thing audiences see when they come across the company for the first time. This means that as an in-demand logo designer you’ll be busy on multiple projects, each with competing demands and fast-approaching deadlines. To help you speed up your […]

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The following is a guest blog post contributed by Stewart Dunlop of Foundr Magazine – Effective communication is an important aspect of any relationship, whether we’re talking about personal or business ones. In a professional environment, open and transparent communication can help attract more customers, prevent unwanted conflicts (with both partners and employees), and promotes […]

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