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  • Designing the Logo for European Wearables & Biosensing Network

    by Ian Paget on 18/05/2025

    Every so often, I get the chance to work on a project that really excites me, and that I consider a big deal… this was one of those moments. I was contacted by The Open University to design a logo for a brand-new research initiative: The European Wearables and Biosensing Network. It’s one of those […]

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  • Passive Income Streams 4 Proven Ways to Make Passive Income (That Actually Work)

    by Ian Paget on 16/05/2025

    Although I design logos for a living, I see myself as more than just a designer… I’m a business owner and entrepreneur. Logo Geek is my business, and I treat it like one. That means making sure I have money coming in each month, not just to keep a roof over my head, but also […]

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  • How to Critique a Logo Design: A Comprehensive Guide for Clients & Designers

    by Ian Paget on 30/04/2025

    As a logo designer who’s worked with countless clients over the years, one thing I’ve learned is that critiquing a logo design isn’t always easy, especially if you’re not a designer yourself. It’s easy to go with gut instinct or base feedback on personal taste, but that approach often misses what really makes a logo […]

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  • A Fearless Designers Guide to Setting Boundaries

    by Ian Paget on 11/04/2025

    When you’re a graphic designer, especially a logo designer like me, you’ll often find yourself working with new and interesting people. Some are launching their first business, full of excitement and inexperience. Others may run established companies turning over millions. This mix is what makes our job so exciting. Most of the time, working with […]

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  • Famous Vector Logos The Design Evolution of Vector Logos: 12 Brands That Stay Visible Throughout the Years

    by Ian Paget on 04/04/2025

    The following is a guest post from DepositPhotos. For centuries, logotypes have been an essential element of brand identity. Transformed into a vectorized format, a good vector logo design attracts customers while being a powerful symbol. These vectorized logotypes are the backbone of effective branding, allowing a business to maintain consistency and clarity across multiple […]

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  • Graphic Designer Selling Logos through a Zoom video call How to Sell Logo Design: A Guide for Designers

    by Ian Paget on 03/09/2024

    The below is an extract discussing how to sell logo design, from my book, Make a Living Designing Logos, available through Amazon Globally in Hardback, Paperback, and an audiobook too. When I started Logo Geek, I was fitting everything around a full-time job with a fairly long commute. The only time I could work on […]

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  • Logo Book Written by Ian Paget How I Wrote My First Logo Design Book

    by Ian Paget on 30/06/2023

    Exciting times! After years of dreaming I have finally fulfilled my lifelong goal of writing a book.  I introduce you to Make a Living Designing Logos. To launch with a bang, and to share the best possible version with the people that want to support my goals, I’ve launched a Kickstarter Campaign that will allow […]

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  • Building a Strong Reputation as a Logo Designer Building a Strong Reputation as a Logo Designer

    by Ian Paget on 27/03/2022

    Building a reputation as a logo designer is something I’ve actively worked hard on, so in this post, and supporting podcast, I’m going to share the approaches that I’ve taken so far to position myself as an expert on the topic of logo design. Aside from doing good work, offering an excellent level of customer […]

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  • Stylescape Design How to design Stylescapes (11 tips)

    by Ian Paget on 02/01/2022

    This is a guest post from Ruud van Bergen, a professional logo designer of simplistic and distinctive logos. It takes considerable work to create a Stylescapes. There are so many things to consider, from colours and textures to patterns, photography and shapes. But don’t worry! I have 11 tips that will help you design the […]

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  • Present Logo Designs with Branding Mockups How to Present Logo Designs with Branding Mockups

    by Ian Paget on 23/04/2021

    One way to effectively present a logo design to a client is through logo mockups. A mockup is a template that you can use to showcase a logo design to your client more creatively or realistically. You can use a mockup to illustrate to the client how your logo design would look like in the […]

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  • BenQ WiT: The words first e-Reading Lamp (Review)

    by Ian Paget on 12/08/2020

    One of the coolest things about building a personal brand and a social following is that from time to time, companies want to send you stuff. Usually it’s design books, but BenQ have been extra generous… a few years back they sent a 32″ 4k monitor, which I still use and love to this very […]

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  • How to Prepare a Perfect Production-Ready Logo File How to Prepare a Perfect Production-Ready Logo File

    by Ian Paget on 12/06/2020

    The following is a guest post from Michael at Logo Package Express. Your new logo is going to be the face of your client’s organisation. It needs to be easy, breezy, beautiful. What can you do to make sure that your logo file is immaculate and immune to inconsistent appearances across the web and print? […]

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  • The Best Logo Design Software 2020 The Best Logo Design Software 2020

    by Ian Paget on 02/06/2020

    The following is a guest post from Stephen at Clear Design. There are many different fields and specialities that graphic designers can work in. One of these is logo design. In the past, finalised logo designs were created using physical tools like drawing tables, Exacto knives, tweezers, and other items. Thankfully, graphic designers today have […]

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  • Characteristics of a Successful Logo 8 Characteristics of Successful Logos

    by Ian Paget on 21/03/2020

    When designing a logo, how can you be sure that the identity that you’re working on will be a success in the real world? To give you the best opportunity to succeed, in this weeks blog and supporting podcast, Ian Paget breaks down the 8 characteristics of a successful logo. The Logo Geek Podcast is […]

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  • How to ask for logo design feedback How to ask for logo design feedback

    by Ian Paget on 24/01/2020

    As a designer, at some point you’ll need to ask for feedback on your logo designs. As a client you might also want to collect feedback on designs that have been created for you in order to make the best decision. Designers will be presenting work to clients, or sharing ideas with fellow designers individually, […]

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  • Logo Geek 2020 Plan Logo Geeks 2019 Summary + Plans for 2020

    by Ian Paget on 30/12/2019

    So we are nearly at the end of 2019, and since I’m aware most of us will be reflecting on the year, and planning ahead, I thought it worth sharing some of my big wins for the year, to discuss some of my plans for 2020, and to share with you some of my own […]

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  • Branding in the Digital Age Branding in the Digital Age is About One Thing…

    by Ian Paget on 10/09/2019

    The following is a guest post by Gabriel Nwatarali of Tech Help Canada. Effective branding has always been a good indicator of the long-term success of any organisation. However, branding in the digital age is a bit daunting considering there are so many places for consumers to congregate. Simply put, the Internet is forcing branding […]

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  • Generating Logo Design Ideas A Guide to Generating Logo Design Ideas

    by Ian Paget on 10/07/2019

    The below article has been taken from the Logo Designers Boxset, which is totally free to download here. Coming up with the perfect logo design idea can be a challenging process. Whilst there’s no set in stone formula, to help you with idea generation I have put together a few thoughts and approaches that work […]

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  • How to Work Better: Efficiency Tools Every Logo Designer Needs How to Work Better: Efficiency Tools Every Logo Designer Needs

    by Ian Paget on 20/06/2019

    A well-crafted logo design is vital for every successful business as it’s often the first thing audiences see when they come across the company for the first time. This means that as an in-demand logo designer you’ll be busy on multiple projects, each with competing demands and fast-approaching deadlines. To help you speed up your […]

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  • Communicating with client How to Get More Design Clients by Improving your Communication Skills

    by Ian Paget on 28/05/2019

    The following is a guest blog post contributed by Stewart Dunlop of Foundr Magazine – Effective communication is an important aspect of any relationship, whether we’re talking about personal or business ones. In a professional environment, open and transparent communication can help attract more customers, prevent unwanted conflicts (with both partners and employees), and promotes […]

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