Logo Design Blog

The below is an extract discussing how to sell logo design, from my book, Make a Living Designing Logos, available through Amazon Globally in Hardback, Paperback, and an audiobook too. When I started Logo Geek, I was fitting everything around a full-time job with a fairly long commute. The only time I could work on […]

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Exciting times! After years of dreaming I have finally fulfilled my lifelong goal of writing a book.  I introduce you to Make a Living Designing Logos. To launch with a bang, and to share the best possible version with the people that want to support my goals, I’ve launched a Kickstarter Campaign that will allow […]

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Building a reputation as a logo designer is something I’ve actively worked hard on, so in this post, and supporting podcast, I’m going to share the approaches that I’ve taken so far to position myself as an expert on the topic of logo design. Aside from doing good work, offering an excellent level of customer […]

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This is a guest post from Ruud van Bergen, a professional logo designer of simplistic and distinctive logos. It takes considerable work to create a Stylescapes. There are so many things to consider, from colours and textures to patterns, photography and shapes. But don’t worry! I have 11 tips that will help you design the […]

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One way to effectively present a logo design to a client is through logo mockups. A mockup is a template that you can use to showcase a logo design to your client more creatively or realistically. You can use a mockup to illustrate to the client how your logo design would look like in the […]

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One of the coolest things about building a personal brand and a social following is that from time to time, companies want to send you stuff. Usually it’s design books, but BenQ have been extra generous… a few years back they sent a 32″ 4k monitor, which I still use and love to this very […]

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The following is a guest post from Michael at Logo Package Express. Your new logo is going to be the face of your client’s organisation. It needs to be easy, breezy, beautiful. What can you do to make sure that your logo file is immaculate and immune to inconsistent appearances across the web and print? […]

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The following is a guest post from Stephen at Clear Design. There are many different fields and specialities that graphic designers can work in. One of these is logo design. In the past, finalised logo designs were created using physical tools like drawing tables, Exacto knives, tweezers, and other items. Thankfully, graphic designers today have […]

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When designing a logo, how can you be sure that the identity that you’re working on will be a success in the real world? To give you the best opportunity to succeed, in this weeks blog and supporting podcast, Ian Paget breaks down the 8 characteristics of a successful logo. The Logo Geek Podcast is […]

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As a designer, at some point you’ll need to ask for feedback on your logo designs. As a client you might also want to collect feedback on designs that have been created for you in order to make the best decision. Designers will be presenting work to clients, or sharing ideas with fellow designers individually, […]

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So we are nearly at the end of 2019, and since I’m aware most of us will be reflecting on the year, and planning ahead, I thought it worth sharing some of my big wins for the year, to discuss some of my plans for 2020, and to share with you some of my own […]

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The following is a guest post by Gabriel Nwatarali of Tech Help Canada. Effective branding has always been a good indicator of the long-term success of any organisation. However, branding in the digital age is a bit daunting considering there are so many places for consumers to congregate. Simply put, the Internet is forcing branding […]

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The below article has been taken from the Logo Designers Boxset, which is totally free to download here. Coming up with the perfect logo design idea can be a challenging process. Whilst there’s no set in stone formula, to help you with idea generation I have put together a few thoughts and approaches that work […]

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A well-crafted logo design is vital for every successful business as it’s often the first thing audiences see when they come across the company for the first time. This means that as an in-demand logo designer you’ll be busy on multiple projects, each with competing demands and fast-approaching deadlines. To help you speed up your […]

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The following is a guest blog post contributed by Stewart Dunlop of Foundr Magazine – Effective communication is an important aspect of any relationship, whether we’re talking about personal or business ones. In a professional environment, open and transparent communication can help attract more customers, prevent unwanted conflicts (with both partners and employees), and promotes […]

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You’ve designed a logo and your clients agreed to the design. Excellent! Now we save and send the vector logo file and we’re done? Not quite… If you want to do a professional job, there’s a little more work you need to do…     The logo design will be used in different situations. Be […]

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The following is a guest blog post contributed by Preston Lee from Millo. — Being a logo designer is incredibly fulfilling. But it’s also intensely demanding. Every month, you’ve got to secure new projects, work on those projects, deliver final work to the client, maybe even deal with revisions or criticism. And almost nothing feels […]

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If you want to learn logo design there are heaps of premium books and training resources out there that you can invest in, but if you want to learn on a budget thankfully there’s plenty of free resources out there too, but it can be quite overwhelming to know where to start and what to […]

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The following is a guest blog post contributed by Marie Fincher.   What Does It Mean To Rebrand?   Your company’s brand is more than a memorable name or attractive logo design. To build a brand is to communicate a business’ story and ethos, to build its reputation, and to solidify its position in the […]

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The following is a guest blog post contributed by Robert Katai from Bannersnack.   In order to make your business shine and prosper you first have to be as flexible as possible regarding technology and management. Pristine planning helps you with all of your organisational skills and gets your business going on all levels. Many persons […]

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