Logo Design Blog

I was recently approached to design a new logo for Glitch Guild, an AI-powered career platform built to help Disabled and Neurodivergent professionals recognise their strengths. Disabilities force people to live differently, and that experience gives them a unique advantage. Glitch Guild helps work out what that advantage is, and connects those individuals with employers who […]

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Every so often, a project lands in my inbox that feels personal in a way most don’t, and this was one of those. I was contacted to design a logo for Cirencester Music Academy, a brand new music school and instrument shop opening in the centre of Cirencester. This one came through a proper old-fashioned […]

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AI tools have made it easier than ever to generate a logo concept. But getting professional, print-ready files is a different story. Here’s what you actually need, and how to get there. Vector vs Raster: Why It Matters Almost every AI image tool (ChatGPT, Midjourney, DALL·E, Adobe Firefly) produces a raster file. That means your […]

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If you design logos for a living, or hire a designer to create a logo for you, there’s a legal landscape you simply can’t afford to ignore. Intellectual property law governs who owns a logo, who can use it, and what happens when someone else tries to steal, copy, or register something confusingly similar to […]

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For most of my career, I did what thought every logo designer did: I presented options. Three logos. Sometimes four. Each one fully developed, mocked up on stationery and signage, presented one after the other before summarising and gently steering the client toward my preferred direction. It felt thorough. It felt professional. It felt like […]

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If you’ve ever stared at a font browser with 500 options and felt completely paralysed, you’re not alone. I’ve been there too. Typography is one of those things for any logo designer, and can feel overwhelming when you’re starting out. But over the years I’ve developed a process that makes it much more manageable, and […]

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Hiring a logo designer is a big step, isn’t it? You’re investing in how the world will see your business, so of course you want to get it right. But here’s the thing… a logo doesn’t just appear out of thin air. Even the best designer in the world can’t cook up the perfect design […]

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Struggling to find time for your goals? You might not have a time problem… you might have a priority problem. Here’s how I shifted my mindset, found just 30 minutes a day, and started making progress on the things that truly mattered. The Illusion of “No Time” For most of my adult life, I felt […]

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Every so often, I get the chance to work on a project that really excites me, and that I consider a big deal… this was one of those moments. I was contacted by The Open University to design a logo for a brand-new research initiative: The European Wearables and Biosensing Network. It’s one of those […]

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Although I design logos for a living, I see myself as more than just a designer… I’m a business owner and entrepreneur. Logo Geek is my business, and I treat it like one. That means making sure I have money coming in each month, not just to keep a roof over my head, but also […]

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As a logo designer who’s worked with countless clients over the years, one thing I’ve learned is that critiquing a logo design isn’t always easy, especially if you’re not a designer yourself. It’s easy to go with gut instinct or base feedback on personal taste, but that approach often misses what really makes a logo […]

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When you’re a graphic designer, especially a logo designer like me, you’ll often find yourself working with new and interesting people. Some are launching their first business, full of excitement and inexperience. Others may run established companies turning over millions. This mix is what makes our job so exciting. Most of the time, working with […]

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The following is a guest post from DepositPhotos. For centuries, logotypes have been an essential element of brand identity. Transformed into a vectorized format, a good vector logo design attracts customers while being a powerful symbol. These vectorized logotypes are the backbone of effective branding, allowing a business to maintain consistency and clarity across multiple […]

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The below is an extract discussing how to sell logo design, from my book, Make a Living Designing Logos, available through Amazon Globally in Hardback, Paperback, and an audiobook too. When I started Logo Geek, I was fitting everything around a full-time job with a fairly long commute. The only time I could work on […]

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Exciting times! After years of dreaming I have finally fulfilled my lifelong goal of writing a book.  I introduce you to Make a Living Designing Logos. To launch with a bang, and to share the best possible version with the people that want to support my goals, I’ve launched a Kickstarter Campaign that will allow […]

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Building a reputation as a logo designer is something I’ve actively worked hard on, so in this post, and supporting podcast, I’m going to share the approaches that I’ve taken so far to position myself as an expert on the topic of logo design. Aside from doing good work, offering an excellent level of customer […]

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This is a guest post from Ruud van Bergen, a professional logo designer of simplistic and distinctive logos. It takes considerable work to create a Stylescapes. There are so many things to consider, from colours and textures to patterns, photography and shapes. But don’t worry! I have 11 tips that will help you design the […]

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One way to effectively present a logo design to a client is through logo mockups. A mockup is a template that you can use to showcase a logo design to your client more creatively or realistically. You can use a mockup to illustrate to the client how your logo design would look like in the […]

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One of the coolest things about building a personal brand and a social following is that from time to time, companies want to send you stuff. Usually it’s design books, but BenQ have been extra generous… a few years back they sent a 32″ 4k monitor, which I still use and love to this very […]

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The following is a guest post from Michael at Logo Package Express. Your new logo is going to be the face of your client’s organisation. It needs to be easy, breezy, beautiful. What can you do to make sure that your logo file is immaculate and immune to inconsistent appearances across the web and print? […]

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