Ian Paget

When designing a logo, how can you be sure that the identity that you’re working on will be a success in the real world? To give you the best opportunity to succeed, in this weeks blog and supporting podcast, Ian Paget breaks down the 8 characteristics of a successful logo. The Logo Geek Podcast is […]

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As a designer, at some point you’ll need to ask for feedback on your logo designs. As a client you might also want to collect feedback on designs that have been created for you in order to make the best decision. Designers will be presenting work to clients, or sharing ideas with fellow designers individually, […]

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So we are nearly at the end of 2019, and since I’m aware most of us will be reflecting on the year, and planning ahead, I thought it worth sharing some of my big wins for the year, to discuss some of my plans for 2020, and to share with you some of my own […]

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The following is a guest post by Gabriel Nwatarali of Tech Help Canada. Effective branding has always been a good indicator of the long-term success of any organisation. However, branding in the digital age is a bit daunting considering there are so many places for consumers to congregate. Simply put, the Internet is forcing branding […]

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The below article has been taken from the Logo Designers Boxset, which is totally free to download here. Coming up with the perfect logo design idea can be a challenging process. Whilst there’s no set in stone formula, to help you with idea generation I have put together a few thoughts and approaches that work […]

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A well-crafted logo design is vital for every successful business as it’s often the first thing audiences see when they come across the company for the first time. This means that as an in-demand logo designer you’ll be busy on multiple projects, each with competing demands and fast-approaching deadlines. To help you speed up your […]

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The following is a guest blog post contributed by Stewart Dunlop of Foundr Magazine – Effective communication is an important aspect of any relationship, whether we’re talking about personal or business ones. In a professional environment, open and transparent communication can help attract more customers, prevent unwanted conflicts (with both partners and employees), and promotes […]

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You’ve designed a logo and your clients agreed to the design. Excellent! Now we save and send the vector logo file and we’re done? Not quite… If you want to do a professional job, there’s a little more work you need to do…     The logo design will be used in different situations. Be […]

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The following is a guest blog post contributed by Preston Lee from Millo. — Being a logo designer is incredibly fulfilling. But it’s also intensely demanding. Every month, you’ve got to secure new projects, work on those projects, deliver final work to the client, maybe even deal with revisions or criticism. And almost nothing feels […]

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If you want to learn logo design there are heaps of premium books and training resources out there that you can invest in, but if you want to learn on a budget thankfully there’s plenty of free resources out there too, but it can be quite overwhelming to know where to start and what to […]

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The following is a guest blog post contributed by Marie Fincher.   What Does It Mean To Rebrand?   Your company’s brand is more than a memorable name or attractive logo design. To build a brand is to communicate a business’ story and ethos, to build its reputation, and to solidify its position in the […]

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The following is a guest blog post contributed by Robert Katai from Bannersnack.   In order to make your business shine and prosper you first have to be as flexible as possible regarding technology and management. Pristine planning helps you with all of your organisational skills and gets your business going on all levels. Many persons […]

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In June 2017 I made the decision to start a Logo Design Facebook group called the Logo Geek Community. I thought it would be a great way for designers who listen to the podcast (which was released at about the same time) to discuss the show, to chat logo design and to get feedback on their […]

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The following is a guest blog post contributed by Lexie Lu of Design Roast.   One of the best things about the modern age is that you can truly forge your own path as a creative. If you’re a writer, you can simply write. And if you’re an artist, you can sketch or create. So many […]

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Are you a talented logo designer who’s confident about what you create, but you’re failing to attract new clients? Do you ever start to doubt your skills and wonder “maybe I’m just not good enough”?… Chances are, you don’t lack the talent or skills, but that your work is simply not being found by your […]

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This is a guest blog from Del Mauricio, a multi-media designer and founder of Aesthetic Philosophies – a graphic design consultancy and blog.   For decades, logo designers have relied on a set of design principles and intuition to create successful logos. Most designers through years of experience and practice know what works. Yet, they may […]

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I’ve been working freelance (part time) now for just over a year, and throughout most of that time I’ve been using a fairly old 23 inch iMac. It did the job, but I knew I needed to upgrade as it was slowing me down… and, whilst previously I was happy to wait, suddenly that time […]

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The following is a guest blog post by Alice Jackson from Designhill. The importance of a logo cannot be understated. It is the graphical representation of a company’s identity and this small symbol is so powerful that it can make or mar your company’s reputation. No matter how amazing your services are, how unique your products […]

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This is a guest blog post kindly contributed by Robert Katai of Bannersnack, the online banner maker.   Whether we are talking about a small company or a big corporation, the brand and the corporate identity are the two most important things. They are dependent on each other and they make the connection between the customers […]

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Logo designs are everywhere. I look around me now, and I can easily count up at least 10 different logos without much effort… they are scattered around us everywhere we go, are embedded in our culture and way of life. They influence our decisions, communicate and represent a company’s values, and are often full of […]

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