Over the years, I've relied on a long list of tools, books, and resources to keep improving my craft. Here, I've pulled together the best logo design resources, that have been genuinely useful, organised by category so you can find what you need quickly.
Some links are affiliate links, meaning I may earn a small commission if you make a purchase, at no extra cost to you. None of these are included for that reason, only because I believe they're worth your time or money.
This list started in my book, Make a Living Designing Logos, and I keep it updated here as tools come and go, so it's worth bookmarking.
Discover a carefully curated collection of the best tools, books, courses, communities, and inspiration sources for logo designers and brand identity specialists. Whether you're looking for software recommendations, typography references, colour tools, or expert interviews, this section brings together everything you need to elevate your craft and stay inspired.
If you're new to Logo Geek, start with my Ultimate Guide to Logo Design.
It's one of the most comprehensive logo design guides available, bringing together everything you need to know about logos, from the fundamentals and design principles to the complete logo design process, all in one place.
Learn what makes a great logo, how logos fit into branding, the different types of logos, the complete design process, common mistakes to avoid, how to choose the right designer, and practical advice for creating logos that are simple, distinctive, and built to last.
Whether you're a business owner or an aspiring designer, this guide will hopefully become a valuable resource.
Once you've got to grips with the basics, the best way to keep you on top of everything new with logo design is through The Logo Geek Podcast.
Each episode features an interview covering logo design, brand strategy, client relationships, marketing, and more. Guests have included Sagi Haviv, Emily Oberman, Marty Neumeier, Aaron Draplin, and many other inspiring names in the industry.
A few favourite episodes to start with:
While many people may not have the luxury of dedicating time to listen to podcasts, I’m determined to ensure that the valuable insights from the guests of The Logo Geek Podcast reach as many people as possible.
To accomplish this goal, I have created the Logo Talk Zine, which showcases lightly edited transcripts of the podcast’s best interviews.
Available print on demand globally through Amazon.
As a logo design enthusiast, I’ve amassed a vast collection of books on logo design, branding, graphic design, and business. If you’re also looking to improve your design and business skills, I’ve categorised the most helpful books from my collection to aid you on your journey.
Lets start with a cheeky plug for my book, Make a Living Designing Logos, a practical guide to building a successful logo design business.
Learn how to attract clients, price your services, develop a profitable design process, market yourself effectively, and turn your skills into a sustainable career. Filled with real-world advice and lessons from years of running Logo Geek, this book is designed to help both aspiring and experienced designers make a living doing what they love.
Choosing which books to buy from those listed on this page will likely be overwhelming, so to help you out, I’ve narrowed it down to my top 5 recommendations for an all-round education in logo design, branding and business.
In today’s world of endless digital possibilities, learning something new has become easier than ever before. From YouTube to podcasts, there’s a vast supply of free resources available for anyone looking to gain knowledge.
That being said, sometimes it can be exhausting to sift through all the information out there and knowing what’s reliable. This is where courses come in handy! They can save you time by bringing together all the essential information in one convenient location.
Brand Master Secrets by Stephen Houraghan is the most comprehensive Brand Strategy Course I've seen, so if you’re considering going deeper on the topic, this is worth a look.
If you’re eager to delve deeper into brand strategy, I highly recommend Level C, which proudly describes itself as the world’s most visionary brand education program.
It’s founded by the legendary Marty Neumeier and is broken down into numerous levels, eventually qualifying you to become a Chief Branding Officer, which in some companies is a job that pays 7 figures.
Unlike the other courses listed here, this isn’t simply a set of pre-recorded videos. It’s a live and interactive workshop, so not only are you taught by pros, but you’ll also get to collaborate on projects with some brilliant people.
This is as intense as it gets with the courses listed here and it comes with a high price tag, however, if you want to learn from the best in the business in a live environment and become a Certified Brand Strategist in the process, then this is the course to take.
There’s only one freelancing course I’d like to recommend: “The Ultimate Freelance Course” by Michael Janda.
I can’t stress enough how remarkable this course is. I would go so far as to say that I consider it an essential course to take if you’re truly committed to making a living as a designer.
There are many courses on topics that this course covers, but what makes this special is Michael. He’s been there, done it, and made a lot of money doing it, too. He’s more interested in providing value and helping people than making money.
His advice is real… it’s practical… it’s priceless.
The course includes 40+ hours of video lessons and comes with proposal templates, contracts, pricing systems, project management templates, and more.
It’s not cheap, selling at $299+, although it’s incredibly comprehensive, full of real-world, practical advice, and well-presented. It’s worth… every… penny.
When you work for yourself, there’s loads of stuff you can learn to grow as an individual. To help with that, here are a few excellent low-cost educational platforms I’ve used for work and play:
When designing logos for a living, you’ll want to keep up with the latest logo design and branding news. Here’s a list of websites that I personally keep an eye on:
Logo design galleries offer inspiration, but you can contribute your work in many cases too.
Branding mockups are a key part of presenting logos to clients, so you’ll always be on the lookout for top-quality resources. Here are a few websites that I’ve used:
While a quick Google search will help you find a list of font foundries and designers, I prefer to rely on a select few websites. This includes the following:
If you’re new to designing logos, you may be searching for a design brief to guide your work.
While I recommend contacting local businesses or charities and offering your services in exchange for a testimonial, you can also practice your skills with fictional logo design briefs.
Here are a few websites that offer excellent resources for this purpose:
As designers we often strive for recognition, making design awards an attractive pursuit. Winning one will boost the confidence of potential clients, position you at the forefront of excellence, and open doors to new opportunities. Being a judge on these awards will also establish you as a knowledgeable expert in your field.
Here a few awards that I’ve been involved with over the course of my career, either as a participant or as a judge:
If you’re keen to become the best, it’s always good to take inspiration from those who have already achieved greatness. That’s why I’d like to share a list of designers, creatives and agencies that inspire me:
One company that I want to draw your attention to is Trade Mark Wizards, which is based in the UK.
I’ve been collaborating with the founder, Oliver Oguz, for several years and he’s always provided superb service to me and my clients. If you have questions about trademark protection or are looking for an attorney to help protect the logos you design, I highly recommend Trade Mark Wizards.
There are many superb design podcasts out there (aside from The Logo Geek Podcast) that I can recommend. Here are a few that I’m subscribed to, actively listen to and enjoy:
Brand Strategy is a vast topic, with many frameworks and tools available to help solve business problems. Since logo design is so deeply rooted in brand strategy, it’s worth diving into the subject by following and learning from experts. Here are a few I personally follow.
Naming stuff is hard. Not because it’s challenging to come up with ideas, but difficult because you need to find a name that’s original, relevant and protectable.
If this is a service you’re keen to offer clients along with logo design, which I’ve personally done, here’s a list of valuable resources I’ve come across to help with the challenge of naming companies.
Learn how to effectively promote your design services, attract clients, and build a strong online presence. This section covers proven marketing strategies, SEO tips, social media tools, content ideas, and website-building resources tailored specifically for freelance designers and small design studios.
Marketing is a deep rabbit hole. While my focus has been design, throughout my career, there have been a handful of experts and blogs I’ve followed, learned from, and recommend checking out.
One of the best things about WebFlow is that their website has a range of excellent (and enjoyable) tutorials to learn the tools thoroughly.
However, if you do want to learn more from someone outside of the organisation, who’s designing with Webflow day to day, I recommend content by Ran Segall, who runs Flux Academy. His free content on YouTube is excellent, but if you’re keen to deep dive with him, check out his Webflow Masterclass.
When building a website to promote your services, you’ll need to purchase a website domain, and if using a platform like WordPress, you’ll need hosting too. Here are a few companies I’ve used and am happy to recommend:
Essential resources to help you run a professional and profitable design business. From client contracts and proposals to accounting software, productivity tools, and financial best practices, these hand-picked recommendations will help you protect your work, get paid fairly, and streamline your operations.
Having a contract in place when working with clients is crucial to clearly outline any agreed-upon terms and conditions and address potential issues. To help you get started, here is a list of helpful templates I’ve encountered:
When working with clients, you’ll want to create professional invoices and keep track of your profits and expenses. To do this properly, I recommend using an accounting software. Here are a few that I’ve used: