Helping you master the art of logo design.
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Meet Logo Designer, Ian Paget
Also known as Logo Geek, Ian Paget is a graphic designer with over 15 years’ professional experience, working with companies ranging from start-ups through to large corporates. Ian spends part of his working week as creative director for an eCommerce Solutions firm and the rest of it showcasing his art and design skills in the area of brand identity for his own company, Logo Geek.
Through Logo Geek, Ian has been able to offer his expert logo design experience to entrepreneurs and startup businesses that need a new identity as well as offer a logo redesign service to growing businesses that wish to take their brands to a new level.
Being passionate about branding, and inspired by legendary graphic designers including Paul Rand, Saul Bass & Michael Beirut, Ian aims to offer a logo design service where he can create a timeless mark for your growing company that’s simple, memorable, versatile, resizable and timeless.
Aside from a logo design service, Ian also hosts a popular design podcast, writes a logo design blog and runs an active social media community for graphic designers around the world where he shares the latest industry news, tips and advice. The Logo Geek Twitter account has a following of over 96,000 and is followed by leading design influencers and organisations including Creative Review, Logo Lounge, Moving Brands and Pentagram.
Ian has been on the jury for a number of identity design and branding competitions including Logo lounge book 9, Best Brand Awards, Visual Identity Awards and Transform Awards, and has been featured in Net Magazine, Photoshop Creative Magazine and 99U Magazine. He has written for Creative Bloq and has been interviewed numerous times by industry websites including ShutterStock and Web Design Ledger.
Why work with Ian at Logo Geek?
Unlike many logo designers, Ian takes the time to learn and understand the business story, its mission and vision, and its target audience to create a concise set of goals which the new identity needs to meet.
During the design phase, using the goals as reference Ian will use mind-mapping and visual brainstorming techniques to explore numerous ideas and directions for your brand. Starting with pencil and paper, Ian will draw numerous logo concepts before working on a computer to create scalable vector artwork using Adobe Illustrator. By using vector software, Ian is able to create scalable artwork that can be easily reproduced at any size without any loss of quality, meaning you will have professional, high-quality results every time no matter what size your logo needs to be.
Ian will present 3 options based on the objectives agreed upon, which will be presented with supporting imagery with the logo design in situ so you can imagine how the identity will look in real life. Working in partnership with you, Ian is happy to take on board feedback to refine the designs if needed based on your industry knowledge.
Ian makes an effort to have a reason for every design decision, from the choice of type through to the colours used, giving you an identifiable device for your trademark that will perform. The logo design created for your business won’t just stand out from the crowd but will become a timeless expression of the business identity which will allow you to have a symbol that will successfully communicate, engage with, and retain your audience more effectively than before.
Once the logo is complete the design will be provided to you in numerous formats including vector files (EPS, AI and PDF) and well as raster formats (jpeg and PNG). Along with this, a supporting usage document will be included. Unlike some companies, you will own full copyright to your design.
If required Ian is able to offer additional design services to extend your brand identity, including business cards and stationery, supplying print ready artwork.
Ian has received very positive testimonials from his clients, who have been impressed by his in-depth logo design process, communication, advice and professional, friendly approach.
In-depth Brand Identity Design Process
Before starting any design work I take the time to learn and understand your business story, goals and target audience to create a concise set of goals. I then use a concise logo design process to ensure the final outcome not only looks good, but performs for you too.
Following a carefully crafted process, Ian is able to focus on and meet strategic goals, which not only help you to select the most suitable design for your business, but also ensures the logo design will be a success.
Logo design can come in many shapes and forms, from simple logotype based logos, through to monograms and emblems/badges. Ian will be able to advise on the best approach based on your industry, goals and target audience.
If you’re interested to work with him feel free to contact Ian using the online form.
Below are a few examples of recent logo designs by Ian Paget of Logo Geek.