Designing an effective logo is not a quick or easy process. It requires research, thought, care and attention to ensure the final logo design stands out from the competition, targets the correct market and broadcasts the right message.

Below I have provided an overview of my 5 step logo design process, which I believe results in the most effective logo design to help you achieve your business goals and ambitions.

Logo Design Process Diagram

1. Creating a Logo Design Brief

In order to design the perfect logo that targets the correct market and broadcast the right message, I need to grasp a strong understanding of your business, competition and audience.

To do this, I will send you a research and data gathering questionnaire, which has been designed to gain a good understanding of you, your business, competition and target audience.

Based on your responses I will create a list of goals that need to be met by the logo design, and will agree this with you before proceeding.

This list forms the design brief, which will be used as a foundation for the decisions made during the design phase.

Ian Paget Sketching Logo Ideas

2. Research & Discovery

One of the most important parts of any design process is research and discovery.

This is where I will research and study your company, its history and competition, as well as the groups and individuals you aim to target in order to understand the challenges faced.

This research ensures I know your business inside out, so I’m able to design a logo that represents the uniqueness of the company or product.

The research phase is also an opportunity to discover potential ideas which could be used as inspiration during the ideas generation phase.

3. Idea Generation & Design

When working on designs I start on paper using numerous idea generation techniques, such as brainstorming and word mapping.

Once ideas have been explored on paper I will begin to work on the designs using Adobe Illustrator, a vector-based software, which means the artwork produced is scalable and will never lose quality.

Once I have several designs prepared, I will have an incubation period where I will not look at the designs. During this time I may consider new ideas, and can return to the project with a fresh perspective allowing me to refine and perfect the designs where needed.

Ian Paget designing a logo in Adobe Illustrator

4. Presentation of the Logo Designs

Once designs are ready to present, I will create a PDF document which will display the logo designs created, along with supporting notes with each logo presented, explaining the design decisions made.

With each design I also include a series of high resolution images to help you visualise how the logo will look in real life use. For example, on business cards, a shop exterior, clothing and more... To help understand, I have included a few images on this page from my logo design portfolio.

I take pride in my work, and ensure to present only the designs I am confident in, and will give you my opinion on which I believe will be most suitable for your business based on the goals discussed.

I will however leave the final choice to you, and if you feel the design could be improved or modified to better meet the objectives, changes will be made where necessary.

5. Final Delivery & Support

Once a design has been selected and refined, I will prepare a comprehensive logo package containing files for both web and print use, and will transfer full copyright of the final chosen design to you.

I include a logo usage document to help you understand how to use the different file formats so you can make the most of your new logo. If at any point you have any questions, I’ll be available to help and support you ongoing.

If required, I can also assist with the design and print of additional items such as stationery, brochures or other marketing material that you may require to launch your new identity.

Hopefully this overview of the logo design process has given you sufficient insight, however, if you do have any further questions check out the FAQs, or contact me directly to discuss further.