Savvy business owners, and inspiring entrepreneurs understand that a logo design is a strategic tool. When designed well will make your business more profitable by targeting the correct market, broadcasting the right messages and differentiating from your competition.
Using a goal based identity design process, award winning graphic designer Ian Paget will work with you to design a high quality, professional logo design that will meet key strategic goals, allowing you to make the right first impressions with long lasting results.Request a Logo Design Quote
Aqua Babies is a swimming school for babies and toddlers. Founded in 1999 the company has become a thriving franchise, teaching over 1,200 babies every week to swim. With growing competition the logo was redesigned to raise the standard, and differentiate the brand within the market.Read Aqua Babies case study
Eternal Skol is a high-end urban streetwear brand who design and sell bespoke hats and snapbacks. Within a competitive market sector of fashion, the logo needed to be unique and identifiable to ensure the new business would have the greatest opportunity to thrive and grow.Read Eternal Skol case study
Bathily is a family run supply chain based in Mali, West Africa, who deliver grocery and beauty products to convenience stores. With huge growth ambitions, the start-up company required a bespoke logo to attract business from global organisations.Read Bathily case study
Logo designer, Ian Paget follows a goal based logo design process. This ensures the final logo design correctly represents you as a business, and attracts the right audience.
To achieve this Ian will kick off the process by working with you to create a comprehensive list of goals. This will allow him to focus design decisions to ensure the final logo fulfils its purpose, and adds value to your business on-going.
During the design phase Ian will explore a vast number of potential directions. However, will only select the most suitable ideas for presentation based on the agreed upon goals.
A formal presentation document is then prepared. This shows each logo design individually along with supporting images of the design in use. This will allow you to visualise the identity in a real life setting. Ian will also include supporting notes with each option to explain how the objectives have been met.
The logo presentation document, along with the advice provided will allow you to select the most suitable logo or symbol for your business. This will also give you confidence that the logo designed for you will perform.
Once the logo has been agreed, the artwork will be refined and finalised. A kit of logos will then be created allowing you to use your new brand identity across web and print. Full copyright ownership of the final logo design will also be transferred so you can use your new logo as you wish without worry.Request a Quote from Ian
Ian provides a professional logo design service, so once the logo is complete and full payment made, Ian will supply a comprehensive logo kit containing various formats. These files are suitable for both digital and print-based application. Full copyright ownership of the final agreed logo design will also be transferred.
To ensure your new logo is versatile, and that you have everything you need for the foreseeable future, the logo kit will include variations of the logo. Along side the full colour version the kit will also include different lockups. This includes single colour versions (both black and white), as well as a Pantone version to allow for consistency in colour and/or cost effective printing.
The file formats provided will be in scalable vector format (Ai, EPS, PDF and SVG) as well as raster-based images for online use (Jpeg and PNG).
Along with the digital files, a guideline document will be supplied. This will help you understand how to use the logo files. If any point you have questions or need guidance with the files Ian will be happy to help and support you.
If required, other file formats not mentioned above can be added to the kit upon request.
CMYK version – Full colour printing is made up of only 4 colours: Cyan, Magenta, Yellow and Black. These 4 colours mix together to build up any images you can imagine. You will need this format when you require printed material that displays full colour images on the same page. Provided in Vector (Ai/PDF/EPS) format.
Pantone colour version – Ideal for single colour literature, pens and stationery where print costs are limited, or where precise colour application is required. This will be provided in Vector (Ai/PDF/EPS) format.
Pure black version – Like it says, this version is pure black version of your logo. This is ideal for black and white, or single colour documents. Provided in Vector (Ai/PDF/EPS) format.
Pure white knockout – Want to use your logo over a dark photo, or on a solid dark colour? A white version solves colour and visibility issues to give the best result. Provided in Vector (Ai/PDF/EPS) format.
RGB version – Unlike print colours, screen colours are made up of Red, Green and Blue, mixing the light of each colour to make up the full colour spectrum. Your logo will be provided as an optimised Jpeg file format, and transparent PNG, as well as SVG, which is a vector version for digital use.
Favicon – A 32 x 32 favicon of your logo will be created for use on your website.
Ian Paget is a professional logo designer with over 10 years graphic design experience, based in Manchester UK, who freelances under the name of Logo Geek. Being a Certified Brand Specialist, Ian is passionate about brand identity design, and aims to create award winning, awe inspiring logos that meet strategic goals.
Being passionate about logo design, to continually learn and improve Ian also manages a thriving community of designers from around the world. He also hosts a popular design podcast where he interviews some of the most world renowned graphic designers in the industry.
Ian is confident he can design the perfect custom logo for your business or product to differentiate from the competition, and to target and impress the correct market, giving you the best opportunity to make a good first impression to grow your company.
All logo designs created by Logo Geek are crafted with care and passion, following a perfected design process. This ensures effective results, meaning you can be confident the identity designed for you will stand the test of time, and perform for your business now, and into the future.Contact Ian Paget
“Ian has been a genuine pleasure to work with. His creative talent was clear from the start – his initial designs were spot on in terms of matching our brief, and he was able to articulate clearly and concisely why he had included particular features of the logo, how they would work to achieve our goals and appeal to our target market.
Through our discussions on the designs, his passion and enthusiasm for design was inspiring. I would also add that his insight and knowledge has not only helped with our logo and image, but also to shape our marketing strategy moving forward as well.
I would absolutely recommend Ian to anyone looking for a reliable, trustworthy and talented logo designer. Based on our market research, the chosen logo has been extremely popular with our audience and customers – the clearest indication that the logo will be a great success. Ian’s creative input was invaluable to achieving that.”
The Chess Store
“Out of the sheer volume of designers out there, Ian stood out and the reasons for this were made clear from the initial contact right down to the completed project.
His logo design service, process and procedure for designing our logo was exactly what we had hoped for and we couldn’t be more happy with the end result. On top of his clearly creative and talented efforts to the designs that he offered to us, his educated reasoning for each design was immensely welcomed and paramount to the decision-making.
Working with Ian was an absolute pleasure from start to finish, and I can only hope that this is the first of many future projects of which I will have the privilege to take advantage of his services.”
“I have absolutely loved working with Ian and LogoGeek! He made me feel completely at ease with professional, and polite but human manner of communication throughout the project. But more importantly, Ian is so passionate and motivated that when I was working with him, and talking about my business – which is my baby, he increased my excitement and motivation!
He gave me lots of ideas and help with marketing and advertising. When I had feedback on his first logo draft, we discussed exactly what the idea was together – and he even accepted my terrible drawings of what I had in my head as an idea! He then sent me back the most amazing and perfect logo, incorporating everything we spoke about!
I couldn’t have been happier!”