A new logo for urban streetwear brand ‘Eternal Skol’
Eternal Skol is a high-end urban streetwear brand who design and sell bespoke hats and snapbacks. To help bring their vision to life, the owner of the new fashion startup contacted Ian Paget of Logo Geek to design a new logo for the business.
Designing a logo for an urban fashion brand
As a brand led business, the logo will be used on all clothing released by the company. Therefor it was essential that the logo be incredibly versatile, so to work effectively on the front of clothing, on packaging, as well as on the smallest items such as buttons and zippers.
Within a competitive market sector of fashion, the logo also needed to be unique and identifiable to ensure the new business would have the greatest opportunity to thrive and grow. This meant finding the perfect logo design solution an exciting creative challenge.
Discovering the new identity through research
During the design phase, after researching the meaning of the term Skol it was discovered that Vikings, when in battle would urge each other forward by yelling “SKOL”, and by doing so they were telling each other to keep it up so they could drink from the skull of the Vanquished that night. Working with this concept in mind, the logo design presented here was developed.
A semicircle was used in the lower part of the logo to symbolically represent the lopped off skull, tipped over ready to be drank from. A custom typeface was then designed to fit the word Skol within this shape, then a highly condensed typeface was used for the word Eternal, which sits above to create a unique composition.
Not only is the final solution a meaningful representation of the words used, but the combination of the lower curved shape mixed with a condensed and impactful typeface makes this design look stylish, and also uniquely identifiable in the marketplace. This allows the new startup to differentiate from other clothing retailers within the urban streetwear fashion sector.
The design is very simple and can be used in any colour and size allowing the logo to work to the demands of a fashion led business.
Need a logo designed for your fashion brand?
Ian Paget of Logo Geek can help bring your new fashion business to life! Simply press the button below, complete the contact form and Ian will get in touch to discuss your new identity design project.