Trade Mark Wizards is one of the UK’s leading trade mark registration law firms, specialising in global trade mark registration, protection, dispute resolution, and litigation.
Following founder Oliver Oguz’s win on The Apprentice, and Lord Alan Sugar’s investment and appointment as Company Director, Ian Paget was commissioned to create a new logo that reflects the firm’s rapid growth and evolving brand identity.
Trade Mark Wizards is a team of experienced and highly regarded chartered trade mark attorneys and practitioners. The firm specialises in all aspects of brand protection, including trade marks, designs, copyright, and domain names, offering expert legal support to clients across a wide range of industries.
Ian Paget, through his work with the Logo Geek brand, podcast, and online community, has built strong connections within the trade mark and brand design space. It was through these connections that he met Oliver Oguz, founder of Trade Mark Wizards, who has since become a trusted partner in supporting Logo Geek clients with trade mark registration.
When Oliver won The Apprentice, it marked a major turning point for the business. With Lord Alan Sugar joining as an investor and Company Director, the firm entered a new phase of growth, requiring a brand identity that matched its ambition, reputation, and expanding reach.
Recognised as a trusted identity design expert, Ian was commissioned to lead the rebrand. His task was to create a new logo for Trade Mark Wizards that would not only elevate the brand visually but also reflect its authority, professionalism, and forward-looking vision.
To ensure versatility and support global recognition, a unique symbol was developed as the cornerstone of the new logo. The mark is distinctive, original, and legally protectable, designed to be truly ownable by the brand.
Inspired by a wizard’s orb, it subtly references a globe to reflect the company’s international trade mark services, and a compass to represent clarity and strategic direction. The overall style is professional, clean, and precise, aligning with the firm’s expertise and trusted reputation.
The new identity for Trade Mark Wizards marks a confident step forward for the firm as it continues to grow and evolve. The clean, professional design balances simplicity with subtle creative cues that reflect the company’s global reach, clarity of service, and trusted legal expertise.
By developing a distinctive, legally protectable symbol, the rebrand not only reinforces the firm’s authority in the marketplace but also ensures lasting recognition in a highly competitive sector.
If you're looking to create a distinctive and strategic logo for your business, Ian Paget can help. With years of experience designing identities for ambitious brands, Ian brings clarity, creativity, and purpose to every project. Get in touch today to start your logo journey.
