The following is a guest post by Gabriel Nwatarali of Tech Help Canada. Effective branding has always been a good indicator of the long-term success of any organisation. However, branding in the digital age is a bit daunting considering there are so many places for consumers to congregate. Simply put, the Internet is forcing branding […]Continue Reading
The Art of Rebranding: 7 Steps to a Successful Makeover
The following is a guest blog post contributed by Marie Fincher. What Does It Mean To Rebrand? Your company’s brand is more than a memorable name or attractive logo design. To build a brand is to communicate a business’ story and ethos, to build its reputation, and to solidify its position in the […]Continue Reading
How do you know when it’s time to rebrand?
This is a guest blog post kindly contributed by Robert Katai of Bannersnack, the online banner maker. Whether we are talking about a small company or a big corporation, the brand and the corporate identity are the two most important things. They are dependent on each other and they make the connection between the customers […]Continue Reading
Interview with James Burton: Winner of the Visual Identity of the Year!
Around this time last year I received an email that announced that I had won a gold award in the International Visual Identity Awards for my logo design work for Bathily. Thanks to that I was kindly invited to be on the jury for the 2015/16 awards. The Q2 2016 awards are now open for […]Continue Reading