Each month the popular UK web design magazine ‘Net’ feature a big question, this month (issue273) the question is: ‘How do you design a logo?’. I’m super excited (and proud!!) to be included in this, along with a handful of known graphic designers including Graham Smith, Louise Fili, Cindy Vriend, Laura Bohill, Zack Davenport and […]
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The Best Brand Awards
If you’re a designer, you probably want to win awards for your efforts. Earlier this year I won gold in the International Visual Identity awards for my logo design work for Bathily. This is something I’m proud of, yet it has added benefits; it allows my logo design service to look much more credible and […]
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My Designer Confessions T-Shirts
If you’re a designer like me, you like t-shirts and probably have too many. It’s also quite likely you’ve had a stab at designing your own already or have dreamed of doing so. If this is you, then you’re going to love the new website I’m going to talk about. It’s called Designer Confessions, a […]
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A designers guide to creating logo files
So you’ve designed a logo and your clients agreed to the design too. Excellent! Now we save and send the file and we’re done? Not quite… If you want to do a professional job, there’s a little more work you need to do. The logo design will be used in different situations. Be it large or [...] Continue Reading
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The discoveries from a logo treasure hunt
Graphic design is a real passion for me, so every time I see some unique packaging or a well-designed logo I’m in awe. This is, even more, the case when it comes to vintage designs which have a sense of quality to them that modern day designs lack, which I personally find very inspiring. After […]
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A Gold Award in the International Visual Identity Awards
I’m really proud to have won my very first award for my logo design work… a gold award in the International Visual Identity Awards for the logo design created for wholesaler and Supply Chain, Bathily. About the logo design that won the award Bathily is a family run wholesaler and supply chain based in […]
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A logo treasure hunt: Who wants to join me?
I want to invite all my designer friends to join me on a treasure hunt to find vintage logo designs that have been long forgotten… A love of vintage identity design I’ve been a fan of work from graphic design greats such as Paul Rand and Saul Bass for quite some time. Their work […]
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A designers guide to creating a logo design brief
Unless you plan to create your own projects and work for yourself, in almost all cases when designing a logo you will need to work with other people. This includes people who are just starting a business, to those who have run businesses for years. Some of these people may have worked with designers before [...] Continue Reading
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Developing an Identity for People Code
I have recently completed a new logo design for German recruitment agency, People Code, who target technology professionals seeking careers at the hottest international tech firms. You can read more about the logo design for People Code by clicking here, but in this blog I want to show off some of the behind the scenes […]
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5 tips for refining, perfecting & finessing a logo
Over the past week, I have been rating logos for Logo Lounge Book 9 (Almost 5000 of them in total). I still have just over 1000 left to rate but decided to have a short break to write a blog. There’re so many excellent logos, but occasionally there’s a design that’s almost perfect, with a […]
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‘SMART’ logo design principles
When it comes to logo design, personally I don’t believe there are any rules. In the words of Paul Rand: A logos primary goal is to identify… to say who the company is, and that’s its only function. Although rules don’t exist as such, there are proven guidelines that can be learned from the great […]
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2015 Transform Awards Europe
It has been an exciting few months for me. Last month I was invited to join the jury for Logo Lounge book 9, and now I have been confirmed as a media partner, and judge for the 2015 Transform Awards Europe. This is the second time I’ve been involved with the awards, and I’m still […]
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I’m on the jury for Logo Lounge book 9!
I still can’t quite believe it… I’m going to be on the jury for Logo Lounge book 9! This has to be a highlight of my year (even my life) - I’m extremely excited to be part of it, and what's even better… Bill Gardner has kindly allowed me to blog and talk about the [...] Continue Reading
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The designers goal: To elevate what we see
I recently attended a talk at the London Design Festival with Paula Scher of Pentagram, a partner in the New York office. Being at the forefront of graphic design for four decades, I knew I could learn something from this discussion with the legendary designer, and I certainly did. During the hour-long interview there was […]
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Own your brand identity: become a market leader
When you’re a new business owner and you start thinking about your logo and identity, typically you may think to yourself “I would like my logo to be similar X company logo” or you may envy a competitor and wish to emulate their success by having a similar looking logo. Other times you may notice […]
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Kerning typography when designing a logo
When working with typography, kerning is the term used to describe the space between two individual characters within a font. In logo design getting the kerning right is paramount as it makes the difference between looking professional, and having a logo that’s ‘not quite right’. The kerning applied automatically by a design program is typically […]
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I don’t like that logo redesign
Whenever a company redesigns its logo it causes social media and design sites to go mad. Sometimes the redesign is loved, but more often than not the designs are quickly torn to pieces, sometimes quite brutally. Disappointingly a lot of this comes from the design community. Take for example the PayPal redesign back in April. […]
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Comic Sans for Cancer: My Entry
2014 celebrates the 20th anniversary of one of the most hated fonts ‘Comic Sans’. To celebrate the occasion an exhibition has been set up to support Cancer Research UK called Comic Sans for Cancer. Graphic designers have been invited to submit a poster inspired by the font. Personally, I don’t like Comic Sans… Not because […]
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Does a logo need to work in black and white?
Question: Does a logo design need to work in black and white to be successful? Answer: No, but it depends on the needs of the business. Not so long ago colour was a premium to reproduce, so it was standard practice for a business to have a black and white version of its logo […]
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Why did Google tweak its logo design?
Last week Google made a tiny tweak to its logo design, repositioning the lowercase L and G. Although a minor change this did cause a lot of online discussions, with mocking from the non-design community such as: “Can You Spot Google’s Hilariously Imperceptible Logo Redesign?” Here’s a before and after comparison, so you can see […]
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