A Designers Guide to Creating Logo Files

by Ian Paget on 30/03/2019

You’ve designed a logo and your clients agreed to the design. Excellent! Now we save and send the vector logo file and we’re done? Not quite… If you want to do a professional job, there’s a little more work you need to do… The logo design will be used in different situations. Be […]

10 Upsells Logo Designers Should Offer for a Quick Revenue Boost

by Ian Paget on 11/01/2019

The following is a guest blog post contributed by Preston Lee from Millo. — Being a logo designer is incredibly fulfilling. But it’s also intensely demanding. Every month, you’ve got to secure new projects, work on those projects, deliver final work to the client, maybe even deal with revisions or criticism. And almost nothing feels […]

How to learn logo design for free

by Ian Paget on 30/11/2018

If you want to learn logo design there are heaps of premium books and training resources out there that you can invest in, but if you want to learn on a budget thankfully there’s plenty of free resources out there too, but it can be quite overwhelming to know where to start and what to […]

The Art of Rebranding: 7 Steps to a Successful Makeover

by Ian Paget on 03/10/2018

The following is a guest blog post contributed by Marie Fincher. What Does It Mean To Rebrand? Your company’s brand is more than a memorable name or attractive logo design. To build a brand is to communicate a business’ story and ethos, to build its reputation, and to solidify its position in the […]

6 Tips for a Super Successful Business

by Ian Paget on 27/09/2018

The following is a guest blog post contributed by Robert Katai from Bannersnack. In order to make your business shine and prosper you first have to be as flexible as possible regarding technology and management. Pristine planning helps you with all of your organisational skills and gets your business going on all levels. Many persons […]

The Lack of Context in Design Communities

by Ian Paget on 28/04/2018

In June 2017 I made the decision to start a Logo Design Facebook group called the Logo Geek Community. I thought it would be a great way for designers who listen to the podcast (which was released at about the same time) to discuss the show, to chat logo design and to get feedback on their […]

14 Tips I Wish I Knew About Graphic Design When Starting Out

by Ian Paget on 07/04/2018

The following is a guest blog post contributed by Lexie Lu of Design Roast. One of the best things about the modern age is that you can truly forge your own path as a creative. If you’re a writer, you can simply write. And if you’re an artist, you can sketch or create. So many […]

Where to Find High Quality Logo Design Clients

by Ian Paget on 22/03/2018

Are you a talented logo designer who’s confident about what you create, but you’re failing to attract new clients? Do you ever start to doubt your skills and wonder “maybe I’m just not good enough”?… Chances are, you don’t lack the talent or skills, but that your work is simply not being found by your […]

How Neuro Design Can Make You a Better Logo Designer

by Ian Paget on 25/02/2018

This is a guest blog from Del Mauricio, a multi-media designer and founder of Aesthetic Philosophies – a graphic design consultancy and blog. For decades, logo designers have relied on a set of design principles and intuition to create successful logos. Most designers through years of experience and practice know what works. Yet, they may […]

A Hardware Upgrade: BenQ 32 inch 4k Monitor

by Ian Paget on 17/02/2018

I’ve been working freelance (part time) now for just over a year, and throughout most of that time I’ve been using a fairly old 23 inch iMac. It did the job, but I knew I needed to upgrade as it was slowing me down… and, whilst previously I was happy to wait, suddenly that time […]

The 6 biggest mistakes logo designers make

by Ian Paget on 14/01/2018

The following is a guest blog post by Alice Jackson from Designhill. The importance of a logo cannot be understated. It is the graphical representation of a company’s identity and this small symbol is so powerful that it can make or mar your company’s reputation. No matter how amazing your services are, how unique your products […]

How do you know when it’s time to rebrand?

by Ian Paget on 14/09/2017

This is a guest blog post kindly contributed by Robert Katai of Bannersnack, the online banner maker. Whether we are talking about a small company or a big corporation, the brand and the corporate identity are the two most important things. They are dependent on each other and they make the connection between the customers […]

What’s the purpose of logos and why do they matter?

by Ian Paget on 14/05/2017

Logo designs are everywhere. I look around me now, and I can easily count up at least 10 different logos without much effort… they are scattered around us everywhere we go, are embedded in our culture and way of life. They influence our decisions, communicate and represent a company’s values, and are often full of […]

Gestalt Theory in Logo Design

by Ian Paget on 14/04/2017

As part of my plan for 2017 to roll out more frequent content, I’m also pulling in guest posts from the Logo Geek community to share graphic design insights and wisdom that I can learn from too. This is a superb guest blog post from Evan Brown, who is a Marketing Manager and Blogger over […]

The tools needed to be a logo designer

by Ian Paget on 28/03/2017

Want to design logos? If so, there’s a number of tools you’ll need before you can get started. Thankfully, almost every home has the tools already available, meaning you’ll be able to start designing logos right away without needing to spend a penny. Here’s a run down of the tools I use as a logo designer: Pencils & Paper […]

Logos in Space

by Ian Paget on 03/03/2017

We are in a new space age. Entrepreneurs, government spinoffs, advocacy groups, scientists, engineers and companies are competing and collaborating with each other to get humans into space on a scale and for reasons vastly different from that of the 1960s, when America and Russia were pretty much the only players, each alternately one-upping each […]

Using Mood Boards when designing a brand identity

by Ian Paget on 29/01/2017

Here today I don't use Mood Boards as part of my usual logo design process. I have however, seen other designers use them successfully, and it's made me curious... am I missing a trick? As always I like connecting with other designers who have been successful with different tools and approaches. This time, I reached [...] Continue Reading

How much should I charge for a logo?

by Ian Paget on 22/01/2017

Since putting more energy into my freelance logo design business by going freelance I’ve thought long and hard about making my business better; how can I be more productive, efficient and profitable. Part of this thinking has included reviewing my logo design prices… am I charging enough? Here today, I keep it simple for myself […]

I’m in Photoshop Creative (Issue 144) Branding Feature!

by Ian Paget on 30/09/2016

Some exciting news!! I've been featured in this months issue of Photoshop Creative (issue 144) in the advanced feature Branding in Photoshop, where they aim to uncover the secrets behind branding projects and the role Photoshop plays in the design industry. A few weeks ago I was contacted by one of the magazine editors to [...] Continue Reading

Optical corrections every logo designer should know about

by Ian Paget on 09/08/2016

I started my design career working in print design (brochures, leaflets etc), where I applied grid systems to my designs, and it made the work look super professional. When I started designing logos I applied similar rules to my work and found it brought the same level of uniformity I had hoped. But there was [...] Continue Reading