The 6 biggest mistakes logo designers make

by Ian Paget on 14/01/2018

The following is a guest blog post by Alice Jackson from Designhill. The importance of a logo cannot be understated. It is the graphical representation of a company’s identity and this small symbol is so powerful that it can make or mar your company’s reputation. No matter how amazing your services are, how unique your products […]

How do you know when it’s time to rebrand?

by Ian Paget on 14/09/2017

This is a guest blog post kindly contributed by Robert Katai of Bannersnack, the online banner maker. Whether we are talking about a small company or a big corporation, the brand and the corporate identity are the two most important things. They are dependent on each other and they make the connection between the customers […]

What’s the purpose of logos and why do they matter?

by Ian Paget on 14/05/2017

Logo designs are everywhere. I look around me now, and I can easily count up at least 10 different logos without much effort… they are scattered around us everywhere we go, are embedded in our culture and way of life. They influence our decisions, communicate and represent a company’s values, and are often full of […]

Gestalt Theory in Logo Design

by Ian Paget on 14/04/2017

As part of my plan for 2017 to roll out more frequent content, I’m also pulling in guest posts from the Logo Geek community to share graphic design insights and wisdom that I can learn from too. This is a superb guest blog post from Evan Brown, who is a Marketing Manager and Blogger over […]

The tools needed to be a logo designer

by Ian Paget on 28/03/2017

Want to design logos? If so, there’s a number of tools you’ll need before you can get started. Thankfully, almost every home has the tools already available, meaning you’ll be able to start designing logos right away without needing to spend a penny. Here’s a run down of the tools I use as a logo designer: Pencils & Paper […]

Logos in Space

by Ian Paget on 03/03/2017

We are in a new space age. Entrepreneurs, government spinoffs, advocacy groups, scientists, engineers and companies are competing and collaborating with each other to get humans into space on a scale and for reasons vastly different from that of the 1960s, when America and Russia were pretty much the only players, each alternately one-upping each […]

Using Mood Boards when designing a brand identity

by Ian Paget on 29/01/2017

Here today I don't use Mood Boards as part of my usual logo design process. I have however, seen other designers use them successfully, and it's made me curious... am I missing a trick? As always I like connecting with other designers who have been successful with different tools and approaches. This time, I reached [...] Continue Reading

How much should I charge for a logo?

by Ian Paget on 22/01/2017

Since putting more energy into my freelance logo design business by going freelance I’ve thought long and hard about making my business better; how can I be more productive, efficient and profitable. Part of this thinking has included reviewing my logo design prices… am I charging enough? Here today, I keep it simple for myself […]

I’m in Photoshop Creative (Issue 144) Branding Feature!

by Ian Paget on 30/09/2016

Some exciting news!! I've been featured in this months issue of Photoshop Creative (issue 144) in the advanced feature Branding in Photoshop, where they aim to uncover the secrets behind branding projects and the role Photoshop plays in the design industry. A few weeks ago I was contacted by one of the magazine editors to [...] Continue Reading

Optical corrections every logo designer should know about

by Ian Paget on 09/08/2016

I started my design career working in print design (brochures, leaflets etc), where I applied grid systems to my designs, and it made the work look super professional. When I started designing logos I applied similar rules to my work and found it brought the same level of uniformity I had hoped. But there was [...] Continue Reading

Crowd-Sourced Logos are a Bad Idea: Here’s Why

by Ian Paget on 28/07/2016

Everywhere you look these days, there’s some kind of competition being run that’s geared towards creatives. If it’s not a contest to score the music for a short film, then it’s a company looking for the perfect illustration for their new product. More often than not, the businesses putting on these contests and competitions are […]

My journey into freelance life begins today

by Ian Paget on 01/05/2016

I'm doing something big and scary... stepping into the unknown... I have no idea how this will go. From May 2016 onwards Logo Geek will no longer just be a side venture. On Thursdays and Fridays I will be working as a freelance graphic designer so I can focus on growing Logo Geek, and my [...] Continue Reading

Being inspired by graphic designer Radim Malinic

by Ian Paget on 04/04/2016

I recently got chatting to Radim Malinic, a fellow freelance graphic designer based in South West London who works under the name 'Brand Nu'. Radim is one of the most talented all round designers I know, so I was excited when he mentioned he’s been working on a book titled Book of ideas - a journal of creative [...] Continue Reading

Motion in branding

by Ian Paget on 02/04/2016

A few months back I got chatting to Andy Lawrence, a graphic designer based in London who specialises in branding (including branding with motion) and broadcast design. His motion skills together with his branding skills help to bring visual identities alive. He’s now taken the leap to full-time freelance, so able to offer his skills to companies and designers […]

How social media is transforming logo design

by Ian Paget on 27/03/2016

Almost everyone has a smartphone, and almost all of us use Social Media. It’s transformed how we communicate and consume content on a daily basis. This change is having a direct impact on how designers are approaching logo design, and in this blog, I want to talk through a few of the developments I’ve noticed. [...] Continue Reading

Interview with James Burton: Winner of the Visual Identity of the Year!

by Ian Paget on 22/02/2016

Around this time last year I received an email that announced that I had won a gold award in the International Visual Identity Awards for my logo design work for Bathily. Thanks to that I was kindly invited to be on the jury for the 2015/16 awards. The Q2 2016 awards are now open for […]

Logos designed by women

by Ian Paget on 15/02/2016

I was recently contacted by Miho Aishima, a very talented graphic designer who specialises in brand identity design, to join her to celebrate the work of women graphic designers to help promote the launch of the exhibition; A+: 100 years of graphic communication by women' at Central Saint Martins in London. In the UK women outnumber [...] Continue Reading

50 logo design tips from the professionals

by Ian Paget on 08/02/2016

I’m always on the look out for ways I can improve my logo design skills. As every designer works differently, I’ve found it really valuable to speak to and learn from other logo designers, to understand their approach/process, to find out what works for them, and what doesn’t. I’ve been fortunate to have had the opportunity to speak to […]

How to present logo design

by Ian Paget on 17/01/2016

I recently carried out a survey for the Logo Geek twitter community so I could find out what designers biggest struggles are. I discovered from this research that presenting logo designs was the most popular topic that people want to know more about. Because of that I've put this blog post together to explain how I present [...] Continue Reading

Books that unravel the story behind famous logos

by Ian Paget on 22/11/2015

The very best brand identities typically have a hidden story within it that can be reversed engineered with a bit of thought (I love that ah-ha! moment), and even more interesting for me as a graphic designer is the story and process behind the logo, as well as the history and evolution of the design […]