Logo Design Blog

I was recently contacted by Miho Aishima, a very talented graphic designer who specialises in brand identity design, to join her to celebrate the work of women graphic designers to help promote the launch of the exhibition; A+: 100 years of graphic communication by women' at Central Saint Martins in London. In the UK women outnumber [...] Continue Reading

I’m always on the look out for ways I can improve my logo design skills. As every designer works differently, I’ve found it really valuable to speak to and learn from other logo designers, to understand their approach/process, to find out what works for them, and what doesn’t. I’ve been fortunate to have had the opportunity to speak to […]

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I recently carried out a survey for the Logo Geek twitter community so I could find out what designers biggest struggles are. I discovered from this research that presenting logo designs was the most popular topic that people want to know more about. Because of that I've put this blog post together to explain how I present [...] Continue Reading

The very best brand identities typically have a hidden story within it that can be reversed engineered with a bit of thought (I love that ah-ha! moment), and even more interesting for me as a graphic designer is the story and process behind the logo, as well as the history and evolution of the design […]

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The year is slowly coming to an end, and although it’s been slightly chaotic, for me it’s been a really big one, mainly because so many exciting things have happened, all in such a short period of time. Here’re a few notable things: I was on the jury for Logo Lounge book 9 (One of […]

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One of the best ways I’ve learned and developed as a graphic designer is to continually benchmark my work against others… to compare my design work with the very best I can find, and continually push to improve. With logo design, I’ve always been drawn to the iconic identity work of design legends such as Paul […]

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Each month the popular UK web design magazine ‘Net’ feature a big question, this month (issue273) the question is: ‘How do you design a logo?’. I’m super excited (and proud!!) to be included in this, along with a handful of known graphic designers including Graham Smith, Louise Fili, Cindy Vriend, Laura Bohill, Zack Davenport and […]

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If you’re a designer, you probably want to win awards for your efforts. Earlier this year I won gold in the International Visual Identity awards for my logo design work for Bathily. This is something I’m proud of, yet it has added benefits; it allows my logo design service to look much more credible and […]

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If you’re a designer like me, you like t-shirts and probably have too many. It’s also quite likely you’ve had a stab at designing your own already or have dreamed of doing so. If this is you, then you’re going to love the new website I’m going to talk about. It’s called Designer Confessions, a […]

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Graphic design is a real passion for me, so every time I see some unique packaging or a well-designed logo I’m in awe. This is, even more, the case when it comes to vintage designs which have a sense of quality to them that modern day designs lack, which I personally find very inspiring. After […]

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I’m really proud to have won my very first award for my logo design work… a gold award in the International Visual Identity Awards for the logo design created for wholesaler and Supply Chain, Bathily.   About the logo design that won the award Bathily is a family run wholesaler and supply chain based in […]

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I want to invite all my designer friends to join me on a treasure hunt to find vintage logo designs that have been long forgotten…   A love of vintage identity design I’ve been a fan of work from graphic design greats such as Paul Rand and Saul Bass for quite some time. Their work […]

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Unless you plan to create your own projects and work for yourself, in almost all cases when designing a logo you will need to work with other people. This includes people who are just starting a business, to those who have run businesses for years. Some of these people may have worked with designers before [...] Continue Reading

I have recently completed a new logo design for German recruitment agency, People Code, who target technology professionals seeking careers at the hottest international tech firms. You can read more about the logo design for People Code by clicking here, but in this blog I want to show off some of the behind the scenes […]

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Over the past week, I have been rating logos for Logo Lounge Book 9 (Almost 5000 of them in total). I still have just over 1000 left to rate but decided to have a short break to write a blog. There’re so many excellent logos, but occasionally there’s a design that’s almost perfect, with a […]

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When it comes to logo design, personally I don’t believe there are any rules. In the words of Paul Rand: A logos primary goal is to identify… to say who the company is, and that’s its only function. Although rules don’t exist as such, there are proven guidelines that can be learned from the great […]

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It has been an exciting few months for me. Last month I was invited to join the jury for Logo Lounge book 9, and now I have been confirmed as a media partner, and judge for the 2015 Transform Awards Europe. This is the second time I’ve been involved with the awards, and I’m still […]

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I still can’t quite believe it… I’m going to be on the jury for Logo Lounge book 9! This has to be a highlight of my year (even my life) - I’m extremely excited to be part of it, and what's even better… Bill Gardner has kindly allowed me to blog and talk about the [...] Continue Reading

I recently attended a talk at the London Design Festival with Paula Scher of Pentagram, a partner in the New York office. Being at the forefront of graphic design for four decades, I knew I could learn something from this discussion with the legendary designer, and I certainly did. During the hour-long interview there was […]

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When you’re a new business owner and you start thinking about your logo and identity, typically you may think to yourself “I would like my logo to be similar X company logo” or you may envy a competitor and wish to emulate their success by having a similar looking logo. Other times you may notice […]

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