Crowd-Sourced Logos are a Bad Idea: Here’s Why

by Ian Paget on 28/07/2016

Everywhere you look these days, there’s some kind of competition being run that’s geared towards creatives. If it’s not a contest to score the music for a short film, then it’s a company looking for the perfect illustration for their new product. More often than not, the businesses putting on these contests and competitions are […]

My journey into freelance life begins today

by Ian Paget on 01/05/2016

I'm doing something big and scary... stepping into the unknown... I have no idea how this will go. From May 2016 onwards Logo Geek will no longer just be a side venture. On Thursdays and Fridays I will be working as a freelance graphic designer so I can focus on growing Logo Geek, and my [...] Continue Reading

Being inspired by graphic designer Radim Malinic

by Ian Paget on 04/04/2016

I recently got chatting to Radim Malinic, a fellow freelance graphic designer based in South West London who works under the name 'Brand Nu'. Radim is one of the most talented all round designers I know, so I was excited when he mentioned he’s been working on a book titled Book of ideas - a journal of creative [...] Continue Reading

Motion in branding

by Ian Paget on 02/04/2016

A few months back I got chatting to Andy Lawrence, a graphic designer based in London who specialises in branding (including branding with motion) and broadcast design. His motion skills together with his branding skills help to bring visual identities alive. He’s now taken the leap to full-time freelance, so able to offer his skills to companies and designers […]

How social media is transforming logo design

by Ian Paget on 27/03/2016

Almost everyone has a smartphone, and almost all of us use Social Media. It’s transformed how we communicate and consume content on a daily basis. This change is having a direct impact on how designers are approaching logo design, and in this blog, I want to talk through a few of the developments I’ve noticed. [...] Continue Reading

Interview with James Burton: Winner of the Visual Identity of the Year!

by Ian Paget on 22/02/2016

Around this time last year I received an email that announced that I had won a gold award in the International Visual Identity Awards for my logo design work for Bathily. Thanks to that I was kindly invited to be on the jury for the 2015/16 awards. The Q2 2016 awards are now open for […]

Logos designed by women

by Ian Paget on 15/02/2016

I was recently contacted by Miho Aishima, a very talented graphic designer who specialises in brand identity design, to join her to celebrate the work of women graphic designers to help promote the launch of the exhibition; A+: 100 years of graphic communication by women' at Central Saint Martins in London. In the UK women outnumber [...] Continue Reading

50 logo design tips from the professionals

by Ian Paget on 08/02/2016

I’m always on the look out for ways I can improve my logo design skills. As every designer works differently, I’ve found it really valuable to speak to and learn from other logo designers, to understand their approach/process, to find out what works for them, and what doesn’t. I’ve been fortunate to have had the opportunity to speak to […]

How to present logo design

by Ian Paget on 17/01/2016

I recently carried out a survey for the Logo Geek twitter community so I could find out what designers biggest struggles are. I discovered from this research that presenting logo designs was the most popular topic that people want to know more about. Because of that I've put this blog post together to explain how I present [...] Continue Reading

Books that unravel the story behind famous logos

by Ian Paget on 22/11/2015

The very best brand identities typically have a hidden story within it that can be reversed engineered with a bit of thought (I love that ah-ha! moment), and even more interesting for me as a graphic designer is the story and process behind the logo, as well as the history and evolution of the design […]

How I used twitter to become an influencer with 65k+ followers

by Ian Paget on 13/11/2015

The year is slowly coming to an end, and although it’s been slightly chaotic, for me it’s been a really big one, mainly because so many exciting things have happened, all in such a short period of time. Here’re a few notable things: I was on the jury for Logo Lounge book 9 (One of […]

Learn and improve from the greatest graphic designers

by Ian Paget on 17/10/2015

One of the best ways I’ve learned and developed as a graphic designer is to continually benchmark my work against others… to compare my design work with the very best I can find, and continually push to improve. With logo design, I’ve always been drawn to the iconic identity work of design legends such as Paul […]

I’m in Net magazine feature: How do you design a logo?

by Ian Paget on 11/10/2015

Each month the popular UK web design magazine ‘Net’ feature a big question, this month (issue273) the question is: ‘How do you design a logo?’. I’m super excited (and proud!!) to be included in this, along with a handful of known graphic designers including Graham Smith, Louise Fili, Cindy Vriend, Laura Bohill, Zack Davenport and […]

The Best Brand Awards

by Ian Paget on 26/09/2015

If you’re a designer, you probably want to win awards for your efforts. Earlier this year I won gold in the International Visual Identity awards for my logo design work for Bathily. This is something I’m proud of, yet it has added benefits; it allows my logo design service to look much more credible and […]

My Designer Confessions T-Shirts

by Ian Paget on 09/06/2015

If you’re a designer like me, you like t-shirts and probably have too many. It’s also quite likely you’ve had a stab at designing your own already or have dreamed of doing so. If this is you, then you’re going to love the new website I’m going to talk about. It’s called Designer Confessions, a […]

The discoveries from a logo treasure hunt

by Ian Paget on 21/03/2015

Graphic design is a real passion for me, so every time I see some unique packaging or a well-designed logo I’m in awe. This is, even more, the case when it comes to vintage designs which have a sense of quality to them that modern day designs lack, which I personally find very inspiring. After […]

A Gold Award in the International Visual Identity Awards

by Ian Paget on 07/03/2015

I’m really proud to have won my very first award for my logo design work… a gold award in the International Visual Identity Awards for the logo design created for wholesaler and Supply Chain, Bathily. About the logo design that won the award Bathily is a family run wholesaler and supply chain based in […]

A logo treasure hunt: Who wants to join me?

by Ian Paget on 01/03/2015

I want to invite all my designer friends to join me on a treasure hunt to find vintage logo designs that have been long forgotten… A love of vintage identity design I’ve been a fan of work from graphic design greats such as Paul Rand and Saul Bass for quite some time. Their work […]

A designers guide to creating a logo design brief

by Ian Paget on 08/02/2015

Unless you plan to create your own projects and work for yourself, in almost all cases when designing a logo you will need to work with other people. This includes people who are just starting a business, to those who have run businesses for years. Some of these people may have worked with designers before [...] Continue Reading

Developing an Identity for People Code

by Ian Paget on 09/12/2014

I have recently completed a new logo design for German recruitment agency, People Code, who target technology professionals seeking careers at the hottest international tech firms. You can read more about the logo design for People Code by clicking here, but in this blog I want to show off some of the behind the scenes […]