Book Review: Design Form and Chaos

by Ian Paget on 28/04/2014

I’ve recently purchased myself a second-hand copy of Paul Rands book ‘Design Form and Chaos‘. It took almost a year to get my hands on a copy as this book seems to have become the holy grail of design books, with copies sold on Amazon for over £200! My copy still wasn’t cheap, yet I […]

Maximum message using the minimum of means

by Ian Paget on 13/04/2014

I’m always on the lookout for really great design resources, news and information so I can continue to learn and improve as a designer, and share with the community. I stumbled upon a blog from the team over at thoughtful regarding its logo design for Egg-n-Spoon (sadly the blog post is no longer online), which had […]

I had a ‘bad’ client… but what did I learn from it?

by Ian Paget on 03/01/2014

I want to write my experiences from a recent logo design project I took on, which unfortunately did not go as well as I would have hoped. I still have a good relationship with this client, and although a final design was selected and full payment was made, I am aware that unfortunately, they will […]

What is branding?

by Ian Paget on 08/12/2013

Did you know that branding is more than a logo? This great little video shares some valuable insights as to what a brand is: Here are some great takeaways from this: Branding is the art & science of defining and differentiating yourself to the public. There is a big difference between an identity and a […]

Logo Redesign for AngloForma

by Ian Paget on 30/11/2013

I am pleased to have completed a new logo redesign project for French company, AngloForma, who offer English Language courses to French businesses and individuals. The new logo has been designed to raise the profile of the business, to represent an established business, and to become a known name for English language courses in France. […]

My Visit to The Museum of Brands, Packaging & Advertising

by Ian Paget on 07/09/2013

It was only a few days ago that I excitingly discovered that there is actually a museum dedicated to one of my favourite things… branding, so I decided to make a visit at my fist available opportunity. The Museum of Brands, Packaging & Advertising is located only a few minutes walk from the world famous […]

How Important is a Logo Design for my Business?

by Ian Paget on 03/12/2012

How important is a logo design for your business? Before I can really answer this question, I want to explain briefly what a logo really is. A logo is a graphical representation of your brand identity. It’s ultimately the face of your company and is what most people will visualise when they think about your […]

5 Tips for Successful Logo Designs

by Ian Paget on 07/03/2012

I often get asked the question of what makes a good logo design? Surprisingly this is a difficult question to answer as so many things can make or break a design, however below I have listed my top 5 logo design tips and tricks which I believe apply to the top 50 brands in the […]

Logo Design: Vector VS Raster

by Ian Paget on 06/03/2012

One of the biggest mistakes I see in the world of logo design is the common use of Raster image formats such as JPEG, TIFF, GIFF, PNG etc for print. This is a mistake surprisingly common even within large respectable corporations resulting in an unprofessional result both in print and PDF production. What is […]