Logo Design Blog

Whenever a company redesigns its logo it causes social media and design sites to go mad. Sometimes the redesign is loved, but more often than not the designs are quickly torn to pieces, sometimes quite brutally. Disappointingly a lot of this comes from the design community. Take for example the PayPal redesign back in April. […]

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2014 celebrates the 20th anniversary of one of the most hated fonts ‘Comic Sans’. To celebrate the occasion an exhibition has been set up to support Cancer Research UK called Comic Sans for Cancer. Graphic designers have been invited to submit a poster inspired by the font. Personally, I don’t like Comic Sans… Not because […]

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Question: Does a logo design need to work in black and white to be successful? Answer: No, but it depends on the needs of the business.   Not so long ago colour was a premium to reproduce, so it was standard practice for a business to have a black and white version of its logo […]

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Last week Google made a tiny tweak to its logo design, repositioning the lowercase L and G. Although a minor change this did cause a lot of online discussions, with mocking from the non-design community such as: “Can You Spot Google’s Hilariously Imperceptible Logo Redesign?” Here’s a before and after comparison, so you can see […]

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At the end of last year, I received an email from Communicate Magazine inviting me to join the judging panel for this year’s Transform Awards. At first, I thought the email was junk so I disregarded it. I honestly thought they were asking for money to be part of the event… It wasn’t until filtering […]

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When you’re a business start-up, the first thing you’ll be looking for is a logo design. However, once you have your logo the next obvious step is to design a website, but with so many options out there, if you’re not technical or new to the topic it’s daunting to know where to start. You […]

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I’ve recently purchased myself a second-hand copy of Paul Rands book ‘Design Form and Chaos‘. It took almost a year to get my hands on a copy as this book seems to have become the holy grail of design books, with copies sold on Amazon for over £200! My copy still wasn’t cheap, yet I […]

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I’m always on the lookout for really great design resources, news and information so I can continue to learn and improve as a designer, and share with the community. I stumbled upon a blog from the team over at thoughtful regarding its logo design for Egg-n-Spoon (sadly the blog post is no longer online), which had […]

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I want to write my experiences from a recent logo design project I took on, which unfortunately did not go as well as I would have hoped. I still have a good relationship with this client, and although a final design was selected and full payment was made, I am aware that unfortunately, they will […]

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Did you know that branding is more than a logo? This great little video shares some valuable insights as to what a brand is: Here are some great takeaways from this: Branding is the art & science of defining and differentiating yourself to the public. There is a big difference between an identity and a […]

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I am pleased to have completed a new logo redesign project for French company, AngloForma, who offer English Language courses to French businesses and individuals. The new logo has been designed to raise the profile of the business, to represent an established business, and to become a known name for English language courses in France. […]

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It was only a few days ago that I excitingly discovered that there is actually a museum dedicated to one of my favourite things… branding, so I decided to make a visit at my fist available opportunity. The Museum of Brands, Packaging & Advertising is located only a few minutes walk from the world famous […]

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How important is a logo design for your business? Before I can really answer this question, I want to explain briefly what a logo really is. A logo is a graphical representation of your brand identity. It’s ultimately the face of your company and is what most people will visualise when they think about your […]

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I often get asked the question of what makes a good logo design? Surprisingly this is a difficult question to answer as so many things can make or break a design, however below I have listed my top 5 logo design tips and tricks which I believe apply to the top 50 brands in the […]

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One of the biggest mistakes I see in the world of logo design is the common use of Raster image formats such as JPEG, TIFF, GIFF, PNG etc for print. This is a mistake surprisingly common even within large respectable corporations resulting in an unprofessional result both in print and PDF production.   What is […]

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