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Episode
133

Branding and the Visual Response

An interview with
Peter Sher

Introduction

On this weeks podcast Ian is joined by Péter Sher to discuss his new book, Branding and the Visual Response, a book for people who would like to gain a deeper understanding of the processes of branding and visual identity design.

Péter runs a graphic design studio called Zwoelf Digital, who have worked for prestigious clients including Waberer’s, Uniqa or OTP, amongst many others. He's also the founder of Brand Guide, a blog and community on branding and visual identity design.

Peter Sher Interview Transcription

Ian Paget: So Peter, you've written the book, Branding and the Visual Response and you kindly sent me a copy, which is fantastic. So I hope today in this conversation, we can talk through some of the topics of that book. But I think before we jump into that, do you want to do a bit of an introduction for yourself and maybe provide a little bit of an overview of the book and then we can go from there?

Peter Sher: Of course, yeah. Thank you for having me here on your show. Really appreciate it.

Ian Paget: You're very welcome. I'm thankful for you agreeing to do this.

Peter Sher: Okay. So I'm Peter Sher, I'm a brand strategist and I'm running studio called Zwoelf, Budapest-based here in Hungary. Me and my team of seven designers, we are actually focusing on branding for start-ups and small and medium companies. And I started this business like 20 years before, and I collected a lot of experiences and I also been lecturing on different Hungarian universities as well. So I had quite large expertise in this field. And I've thought if I would like to... No, I have to jump back. And I stopped doing lecturing for these different universities, and I started to build my own brand on education. And this is the Brandguide. And it was a logical step if I want to build a brand on branding, that I could write a book about on that topic. So, this is the initial part of the book.

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