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Add Brand Strategy to Your Services

An interview with
Melinda Livsey


Melinda Livsey, took a transition from designer to strategist. Now she is teaching it in a Brand Strategy Bootcamp!

On this podcast we discuss what Brand Strategy is, how you can add it to your logo design service, and how and why you’d want to offer it as a separate product. We also discuss the attributes you need as an individual to succeed as a brand strategist so you can decide If it’s something you might wish to pursue.

Melinda Livsey Interview Transcription

Ian Paget: Melinda, it's been four years since she was last on the podcast, slightly over actually, which is mind blowing really. You were one of the first 15 guests on the podcast. So, it's been a while since you've been on. And I know at that time, you were bridging that gap between graphic design and brand strategist. And I know now you are doing teaching.

So, last time we spoke, we spoke more about graphic design. This time, I think we'll do a little bit of a session on strategy, and we'll see where this conversation takes us.

Melinda Livsey: I love it. And thank you so much for having me. And I am so excited and honoured to be back again, to be invited back again. This might be the first time I've been invited back to a podcast. So, thank you.

Ian Paget: You're very welcome. Okay. So, I think we should start with the question of brand, because I know when I've read books on what a brand is, everyone seems to have a different definition. So, how would you describe what a brand is?