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Episode
135

Logo Design Idea Generation Techniques

An interview with
Ian Paget

Introduction

Without a good idea, you have no logo, so generating ideas is the most important step of the logo design process. But, staring at a blank piece of paper can be daunting, so a logo designer will carry out numerous idea generation exercises to help along the way. In this podcast Ian explains the logo design idea generation techniques he uses when working on a logo.

Logo Ideas Episode Transcription

Hey Logo Geeks! Ian Paget here. I’m back with another podcast that’s created to help you make a living designing logos. This weeks show is a solo episode where I’ll discuss idea generation techniques for logo design. But before diving into that I want to ask you a couple of questions: How good are you at designing mood boards? and How good are you at translating a client brief into a visual solution?

If you’ve answered yes to both questions, Adobe have a mood board design challenge for you that you’ll enjoy, called The Perfect Match. To take part in this, head to theperfectmatch.co/play , choose a brand from their website, then design a moodboard for that brand using Adobe Stock Assets. Just by doing that, and submitting an entry you’ll receive a gift, but on top of that, if your design is chose you’ll be invited to be part of Adobe's monthly live streaming game show where you could win $1000!

It’s a Huge opportunity to prove your capabilities, and to get in-front of a huge audience! So if you’re excited to enter, or want to simply learn more, head to theperfectmatch.co/play I’m keen to see you all enter this - it’s worth spending 30 minutes to enter, and if you do, share what you’ve done in the logo geek community on Facebook.

So this week I’ve decided to hit record, do a solo episode, and the topic of focus will be a very important one, and that’s to discuss the techniques I use to come up with ideas. Without a good idea, you have no logo, so generating ideas is the most important step of the process. But, I know that staring at a blank piece of paper can be daunting, so I carry out a few idea generation exercises to help me along the way. Let’s dive into each of these.

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