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Designing Brands for B2B Companies

An interview with
Massimo Zefferino


What does it take to design brands for B2B (Business to Business) companies? In this week's episode, Ian interviews Massimo Zefferino to find out.

Massimo is the founder of ZFactor, a brand strategy & design agency that helps B2B technology brands be more human & look more global. Massimo is also a co-host of The Angry Designer Podcast.

Massimo Zefferino Interview Transcription

Ian Paget: Massimo, you're one of the hosts of the Angry Designer Podcast, and that's how we connected.

Massimo Zefferino: The Angry Designer Podcast, Yeah.

Ian Paget: I've been doing a bit of digging into your background, what you're all about, what you do and stuff like this, and I am aware of Zfactor... is it pronounced Zed Factor... Zee Factor?

Massimo Zefferino: So it's kind of funny because we're a Canadian company but I grew up watching Sesame Street, so I learned my alphabet from an American alphabet. So I've generally been pretty relaxed. However you want to call it in your language, as long as it still sounds cool.