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Branding G'Day Frank

An interview with
Reagan (Frank) Mackrill


To thrive as a designer you need to be known, and a key part of that is building a personal brand. A designer that does this well is Reagan Mackrill, better known as Frank, the founder of his own branding and design studio, G’Day Frank based in Australia.

Franks website and social media really captures his personality, while sharing advice and knowledge that provides credibility and trust. He’s a great case study on doing this stuff right.

In this interview we’ll be discussing how G’Day Frank came into existence, the transition he took to go from full-time employment to self-employed and how he developed a personal brand and built a reputation. We then end the interview discussing niching, how it didn’t work out for Frank, and the lessons learned from the experience.

G'Day Frank Interview Transcription

Ian Paget: So on your website, you have this nice introductory story, and I think it'd be a nice way to open up the interview. So.. once upon a time in late 2017, "I want to start a business." Says Frank in a text message to Samantha. "Do you know how to do that?" Replied Samantha. "No, but I'm sure I'll figure it out." Frank energetically replied. So I think that's a really fantastic kind of introduction to your website. And I think it's a good opening for this podcast as well. So I'd like to find out more about your story. So I think that's quite a big moment to make your mind out that you want to start your own business. So what were the events that led up to that for you to make your mind up that you want to start your own graphic design business?

Reagan Mackrill: Yeah, I mean, I could say it's like a story as old as time type of thing, but it really doesn't feel as momentous as it possibly sounds. I think at the end of the day, for me, I was working in television production design role. And so I was coming up with identities day in day out for new TV shows. And after seven or six years at the time, six and a half years, it was kind of drawing along tether and I was not so enthused about it.