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Designing a Minimal Logo

An interview with
Nadia Castro


One of the most important attributes of a successful logo is versatility. If it’s versatile, it will work effectively in all possible scenarios, from the largest to the smallest. To achieve this, the design should be simple, allowing it to be memorable and timeless too.

But creating a minimal logo is no easy task. It takes talent to create a simple logo, that’s original and distinct. But someone who does this very well is Logo Lounge judge, Nadia Castro.

Nadia is a London based designer, who works full time as a freelance designer for Loyalkaspar, a creative branding agency in New York. In this interview Ian discovers her approach for designing minimal logos, as well as discovering how she got into design, and what it’s like being a full-time remote freelance designer for a New York creative agency.

Nadia Castro Interview Transcription

Ian Paget: Nadia, I've come across your work on Instagram a few years back and I've really enjoyed what you've done. And I also saw that you was invited to Logo Lounge as well, and I was thinking you know this is someone I need to get on the podcast to talk about your work and everything that you're doing. But something I'm keen to do with people when I interview them is learning a little bit about their background and how they got into graphic design because everybody has a different backstories. So would you mind sharing with us how you originally got into graphic design and we can go from there?

Nadia Castro: Yeah, definitely. Well, I guess I wasn't quite tuned into the design world until I was in university. I was a very creative kid but it was more geared towards other types of arts like film and television and writing. So when I was at university our department shared different courses. One of them was music and the other one was design and I was studying media and I didn't know much about design back then. I was in the course to pursue a career in film. So that's when I first started learning about graphic design. We learned a lot about web design. So the tools Photoshop at the time Freehand and Dreamweaver. I don't know if they still exist.