My Visit to The Museum of Brands, Packaging & Advertising

by Ian Paget on 07/09/2013

It was only a few days ago that I excitingly discovered that there is actually a museum dedicated to one of my favourite things… branding, so I decided to make a visit at my fist available opportunity. The Museum of Brands, Packaging & Advertising is located only a few minutes walk from the world famous […]

How Important is a Logo Design for my Business?

by Ian Paget on 03/12/2012

How important is a logo design for your business? Before I can really answer this question, I want to explain briefly what a logo really is. A logo is a graphical representation of your brand identity. It’s ultimately the face of your company and is what most people will visualise when they think about your […]

5 Tips for Successful Logo Designs

by Ian Paget on 07/03/2012

I often get asked the question of what makes a good logo design? Surprisingly this is a difficult question to answer as so many things can make or break a design, however below I have listed my top 5 logo design tips and tricks which I believe apply to the top 50 brands in the […]

Logo Design: Vector VS Raster

by Ian Paget on 06/03/2012

One of the biggest mistakes I see in the world of logo design is the common use of Raster image formats such as JPEG, TIFF, GIFF, PNG etc for print. This is a mistake surprisingly common even within large respectable corporations resulting in an unprofessional result both in print and PDF production. What is […]