I often get asked the question of what makes a good logo design? Surprisingly this is a difficult question to answer as so many things can make or break a design, however below I have listed my top 5 logo design tips and tricks which I believe apply to the top 50 brands in the world.
Tip 1: A logo must be memorable
One of the most important aspects of any logo design is that it must be memorable. The worst thing that can happen to a business is to attract potential customers only for them to be unable to remember your company name or image when they want to return to you. The way this can be achieved is both through the name of the brand itself (something you may not want to hear) as well as being clearly distinctive within your market sector.
As an example of my own experience, earlier today I visited a trade show. I spoke to a number of businesses, and one, in particular, impressed me. My problem, however, is that I cannot remember the company name, nor the logo itself. I do however remember yellow and black branding used on the stand which was actually very distinctive compared to its competitors. Due to a well-selected colour palette, I was able to find the business card I collected and get back in touch. If the colouring wasn’t so unique the business card would have drowned into the others collected and would most likely have been a lost contact.
Tip 2: Keep the logo design simple
In order to be memorable, your logos should be simple. If you take a look at some of the most successful logo designs of all time they have a focus. They have a single meaning that’s easily recognised, whilst being distinctive. Simple logos are also versatile meaning you can use them across any medium without making potentially severe compromises.
Tip 3: Logo designs must stand the test of time
Let’s face it, you really don’t want to redesign your logo later on in your business venture – it could be severely costly and potentially damaging to your business, therefore it’s essential your logo design is enduring and stands the test of time. This means that you should simply avoid following and using logo design trends as your created logo may look great now, however like the fashion industry it will look dated quickly. The best option is to have a unique icon that represents your business. This can, of course, be styled and tweaked over time to reflect trends, however, the core design should last a lifetime.
Tip 4: A logo must be versatile
So you have a logo design, and it looks amazing on your website. But does it look so good when you need it for other mediums? When designing a logo it’s important to consider when, where and how your logo will be used. For example, if you are a clothing company the logo will need to look good on tags and zippers as well as websites and exhibition stands. That means it needs to look good at both 2cm and 200cm. It may not be the entire logo that’s represented in each instance, however, an icon at least should be. It’s also worth reading my recent blog: Vector VS Raster to make sure you use the correct format for versatility.
Tip 5: A logo must be appropriate
This is an obvious one, however, your logo design should be appropriate for its intended purpose. It’s little point in having a very technical looking logo if your business makes cakes for example. Know your audience and target them with your logo designs form and colour. Don’t do the big mistake of designing for yourself – design for the target market and it will make a huge difference.
So that’s my top 5 logo design tips! What’s your thoughts? Do you your own logo design tips you can add for our readers? Share your suggestions in the comments box below.