logo design | Logo Geek

Kerning typography when designing a logo

by Ian Paget on 06/07/2014

When working with typography, kerning is the term used to describe the space between two individual characters within a font. In logo design getting the kerning right is paramount as it makes the difference between looking professional, and having a logo that’s ‘not quite right’. The kerning applied automatically by a design program is typically […]

I don’t like that logo redesign

by Ian Paget on 21/06/2014

Whenever a company redesigns its logo it causes social media and design sites to go mad. Sometimes the redesign is loved, but more often than not the designs are quickly torn to pieces, sometimes quite brutally. Disappointingly a lot of this comes from the design community. Take for example the PayPal redesign back in April. […]

Book Review: Design Form and Chaos

by Ian Paget on 28/04/2014

I’ve recently purchased myself a second-hand copy of Paul Rands book ‘Design Form and Chaos‘. It took almost a year to get my hands on a copy as this book seems to have become the holy grail of design books, with copies sold on Amazon for over £200! My copy still wasn’t cheap, yet I […]

Maximum message using the minimum of means

by Ian Paget on 13/04/2014

I’m always on the lookout for really great design resources, news and information so I can continue to learn and improve as a designer, and share with the community. I stumbled upon a blog from the team over at thoughtful regarding its logo design for Egg-n-Spoon (sadly the blog post is no longer online), which had […]

My Visit to The Museum of Brands, Packaging & Advertising

by Ian Paget on 07/09/2013

It was only a few days ago that I excitingly discovered that there is actually a museum dedicated to one of my favourite things… branding, so I decided to make a visit at my fist available opportunity. The Museum of Brands, Packaging & Advertising is located only a few minutes walk from the world famous […]

How Important is a Logo Design for my Business?

by Ian Paget on 03/12/2012

How important is a logo design for your business? Before I can really answer this question, I want to explain briefly what a logo really is. A logo is a graphical representation of your brand identity. It’s ultimately the face of your company and is what most people will visualise when they think about your […]

5 Tips for Successful Logo Designs

by Ian Paget on 07/03/2012

I often get asked the question of what makes a good logo design? Surprisingly this is a difficult question to answer as so many things can make or break a design, however below I have listed my top 5 logo design tips and tricks which I believe apply to the top 50 brands in the […]