• Kerning is king Kerning typography when designing a logo

    When working with typography, kerning is the term used to describe the space between two individual characters within a font. In logo design getting the kerning right is paramount as it makes the difference between looking professional, and having a logo that’s ‘not quite right’. The kerning applied automatically by a design program is typically […]

    Continue Reading
  • I don’t like that logo redesign

    Whenever a company redesigns its logo it causes social media and design sites to go mad. Sometimes the redesign is loved, but more often than not the designs are quickly torn to pieces, sometimes quite brutally. Disappointingly a lot of this comes from the design community. Take for example the PayPal redesign back in April. […]

    Continue Reading
  • Design Form and Chaos by Paul Rand Book Review: Design Form and Chaos

    I’ve recently purchased myself a second-hand copy of Paul Rands book ‘Design Form and Chaos‘. It took almost a year to get my hands on a copy as this book seems to have become the holy grail of design books, with copies sold on Amazon for over £200! My copy still wasn’t cheap, yet I […]

    Continue Reading
  • Nike Store Logo Maximum message using the minimum of means

    I’m always on the lookout for really great design resources, news and information so I can continue to learn and improve as a designer, and share with the community. I stumbled upon a blog from the team over at thoughtful regarding its logo design for Egg-n-Spoon (sadly the blog post is no longer online), which had […]

    Continue Reading
  • Proofread My English Business Card New Logo Design for Proofreading Company

    I’m really pleased to have recently completed a new logo design for business start-up, Proofread My English who offer proofreading services for International students. The icon in this design is full of hidden meaning, whilst being very visually striking. The symbol is symbolic of a watching eye, whilst also being spinning documents. The use of […]

    Continue Reading
  • Museum of brands, packaging and advertising My Visit to The Museum of Brands, Packaging & Advertising

    It was only a few days ago that I excitingly discovered that there is actually a museum dedicated to one of my favourite things… branding, so I decided to make a visit at my fist available opportunity. The Museum of Brands, Packaging & Advertising is located only a few minutes walk from the world famous […]

    Continue Reading
  • How Important is a Logo Design for my Business?

    How important is a logo design for your business? Before I can really answer this question, I want to explain briefly what a logo really is. A logo is a graphical representation of your brand identity. It’s ultimately the face of your company and is what most people will visualise when they think about your […]

    Continue Reading
  • 5 Tips for Successful Logo Designs

    I often get asked the question of what makes a good logo design? Surprisingly this is a difficult question to answer as so many things can make or break a design, however below I have listed my top 5 logo design tips and tricks which I believe apply to the top 50 brands in the […]

    Continue Reading