Did you know that branding is more than a logo? This great little video shares some valuable insights as to what a brand is:
Here are some great takeaways from this:
Branding is the art & science of defining and differentiating yourself to the public.
There is a big difference between an identity and a brand.
Logos and graphics are merely the trapping and window dressings of the brand.
A brand defines the foundation of a company. Its your core beliefs, your voice, your companies purpose in life.
Branding is the foundation to every successful business endeavor.
Branding is you with intent & clarity at every customer contact point.