What is branding?

Did you know that branding is more than a logo? This great little video shares some valuable insights as to what a brand is:

Here are some great takeaways from this:

Branding is the art & science of defining and differentiating yourself to the public.

There is a big difference between an identity and a brand.

Logos and graphics are merely the trapping and window dressings of the brand.

A brand defines the foundation of a company. Its your core beliefs, your voice, your companies purpose in life.

Branding is the foundation to every successful business endeavor.

Branding is you with intent & clarity at every customer contact point.

So if like poor Jimmy you have worked out your brand, but now want a logo design to reflect it, contact me. Take a look at my logo design portfolio.

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