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Episode
8

How To Start A Logo Design Business

An interview with
Kyle Courtright

Introduction

Have you ever dreamed of creating your own graphic design business but have no idea where to start?

In this episode Ian chats with Kyle Courtright, who in 2013 ditched his 9 to 5 job to start the business of his dreams, Courtright designs. We find out how Kyle kickstarted his logo design business, how he’s attracted clients, and we also talk about an exciting new logo design awards site founded by Kyle, Logo Wave.

Kyle Courtright Interview Transcription

Ian Paget: How did you start your freelance design business?

Kyle Courtright: Moving forward it was, "Okay, so what do I need to do in order to really pay the bills here and get this freelance business off the ground and hit some of the goals that I've wanted to reach?" The dream was owing my own freelance business without having that full time job. So the way that I went about it, this isn't the right way necessarily. There's a lot of different stories that people have and paths that designers take to get where they need to go.

But for me it was learning SEO, Search Engine Optimisation. It was one of the best decisions that I've made. I set up directories across the country where pretty much small business owners can find local printers in their area. So I set up these directory listings in the form of webpages where people could land on those pages and, "Hey by the way I do some logo design and website design. Things like that." And I got some inquiries from that.

But that was slow going. As you know Ian I know you have a lot of knowledge on SEO. It's more of a long term game, especially these days.

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