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Scaling & Marketing Your Design Business

An interview with
Tom Ross


If you’re working as a freelancer or a one person company in order to scale your business you need to start hiring others to help and support your goals. But the thought of hiring someone can incredibly daunting.

In this weeks interview Ian discusses this topic with Tom Ross, founder and CEO of Design Cuts and host of the popular podcast, The Honest Designers show. We also discuss how to prevent burnout, and how to market your business too.

Tom Ross Interview Transcription

Ian Paget: Here today, you are CEO of Design Cuts, which has been incredibly successful. Can you share with us the journey that led you to creating that business?

Tom Ross: Yeah, absolutely. I think it makes a lot of sense, actually in the hindsight as things often do. But from about the age of 12 I’ve been simultaneously immersing myself and learning design, but also marketing and entrepreneurship. I’ve got such a passion for both.

From that young age, I started a freelance career. I’ve done blogging in the design space. I’ve built communities in the design space. Alongside that, I was just learning loads about marketing, loads about being an online entrepreneur. By doing both in tandem for a lot of years and trying all these different ventures. It eventually led to Design Cuts, which I guess is like the perfect marriage of the two. Because we help the best product creators in the world who make these amazing fonts and brushes and graphics. We help them to sell their products because a lot of these people, they love creating, but they don’t really like distribution to marketing and that kind of thing.