Show all episodes

Becoming a Hand Lettering Artist with Lauren Hom

An interview with
Lauren Hom


Is it possible to pursue a career doing something you love? Hand lettering artist Lauren Hom has proved it’s possible.

After discovering her career in advertising was not what she imagined, she leveraged her side passion in hand lettering to create the job of her dreams. In this interview Ian speaks with Lauren to discover her inspiring story, learning how she became a full time hand lettering artist, what her process looks like, how she works with an illustration agent and more!

Lauren Hom is Known for her bright colour palettes and playful letterforms, and has worked with companies including Starbucks, Google, YouTube and TIME Magazine. She’s also been recognised by Communication Arts, the Art Directors Club, the Type Directors Club and the Webby Awards, and is also the author of the popular blog (and now book) Daily Dishonesty.

Lauren Hom Interview Transcription

Ian Paget: When researching for this interview, I came across a blog of yours from a few months back called “Dear Burnt Out Art Director,” where you shared a really honest story about finding your dream job. And you get to a point where you felt really drained and uninspired. Can you tell us more about this time, and how you were able to get out of that situation?

Lauren Hom: Absolutely. Wow, I have to take myself all the way back to 2013. Yeah, like I mentioned in the article, a lot of people don’t know this, but I did not major in art, or illustration, or even graphic design in college. I majored in advertising. Not the marketing side, but just creative advertising; I wanted to be an art director at a big ad agency, so I kept my head down, and I was doing that in school. And that’s what I ended up doing. I graduated, and about a month later, I got a job at a big ad agency, and it was great.

And I think after about, I don’t know, three or four months, I started getting a little bit worn, but I had believed from what I had heard from older peers and teachers that as a junior anything, as an entry-level employee, you were supposed to just work hard, and you were going to get the grunt. And if you just kept your head down and worked hard, you would be able to move up in the organisation. And that’s just what I thought was required in order to be successful in the advertising world.