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Creating a Personalised Design Process

An interview with
Evelyn Powers


If you run a design business, the offering that you present to clients should be clear and easy to understand. Someone who has done this well is Evelyn Powers, the founder of Design Powers, where she focuses on branding, web design and print for small service based businesses.

Evelyn's primary offering is website design. A service that can often be shrouded in complex terminology. But she's made it feel easy, and effortless for her clients. Her website messaging is very clear, and the process easy to understand... nothing technical, just clear and simple steps for success.

But it doesn't end there. Her process is personalised to her, with each step having a unique name based on her surname 'Power'. She's not offering strategy sessions like everyone else, she "provides clarity with the Power Plan"... she doesn't just build a website, she "gets legit with the Power Launch". This allows Evelyn to stand out from the crowd.

In this episode we discuss Evelyn's personalised design process, and how she pivoted from traditional print based designer to focus on web design.

Evelyn Powers Interview Transcription

Ian Paget: In 2010, you decided to pivot from a traditional print-based graphic design role to offering web design services. As a starting point for this conversation, what was the reason why you decided to make that transition?

Evelyn Powers: It was twofold. One, I had already been running a traditional graphic design business for, gosh, almost 15 years. The work, albeit every project I was always excited, just the process of print is, it's a pretty predictable process and you usually just print on a substrate and then the job is over.

All my clients were repeat clients, and I have wonderful graphic design clients. What I was noticing is that the budgets for print were shrinking because, obviously, companies were allocating their marketing dollars to the web.

And so, the kinds of things that they wanted to do print weren't as exciting as they had been, say, a decade earlier. Then the other part of it too is every time I would get a graphic design job, like a logo or something, inevitably someone would say to me, "Oh, do you design websites, because I need a website too." At first I was like, "No, that's not what I do."