Orema are a start-up augmented reality company who provide wearable technology to a range of industry sectors such as energy, rail, construction and manufacturing.
Ian Paget was approached to design a logo that would help to attract business from established organisations such as BP, Shell and Total.
Imagine you work in an industrial sector, such as construction, energy or rail. Sometimes your job may be challenging, and you may be required to perform complex tasks that demand advanced knowledge, and the need to follow precise instructions, where, in the event of error, could cause serious injury.
Imagine then if the instructions could present themselves in front of your eyes as you’re working, allowing you to work efficiently and safely without the risk of human error. This is no longer science fiction, but is the type of service that startup Augmented Reality (AR) business Orema provide to its customers.
Orema provide wearable technology that allows augmented reality to fit seamlessly into any industrial workflow. AR technology from Daqri is fused with custom built software to allow businesses to break the ceiling on current constraints in productivity, safety and efficiency.
Ian of Logo Geek was approached by the founder of Orema during the initial stages of starting the business. He was requested to design a professional logo, that would position the company from day one to target international production operators at organisations such as BP, Shell and Total.
Although from day one Orema was a start-up with only one employee to its name (the founder), in order to target large corporate businesses it was essential that Orema presented itself as a credible, trustworthy business from day one. In order to attract, and target well known brands, the logo and overall identity, needed to portray the characteristics of an established brand.
To look like an already established company, the logo needed to be well designed, applying common principles of successful logo design. This dictates that it be simple, versatile and timeless. It also needed to be unique in its market, so to ensure it differentiated from any competitors, allowing it to be memorable.
In Greek the word Orema means ‘vision’, which is the primary component of the technology and services provided. Due to this, the concept of vision would drive the logo design phase.
The final identity is simple, allowing the logo to be incredibly versatile and timeless, which helps to position Orema as a leader in the industrial AR tech industry from day one.
The final logo includes a simple icon which on first look is merely a circle with a V shape, however, this shape references a number of different attributes related to the business, which include:
The icon design has been paired with a customised electronic, futuristic san serif typeface that shares the same weight as the icon to create a uniform entity. This choice allows the business to be immediately related to modern day technology, whilst maintaining characteristics that present the company as established and trustworthy.
