Every font has a personality that influences your interpretation of the words you are reading. In this weeks podcast Ian chats about this with Sarah Hyndman, the creator of TypeTasting, a range of fun events and experiences around type, which also doubles up as a research platform so to truly understand how every day people perceive type. In this episode we discuss Type Tasting events, how to select the perfect typeface for a logo, and Sarah’s fantastic books for designers, including ‘why fonts matter’.
For more great insights listen to the podcast interview with Sarah Hyndman. You can listen on iTunes, SoundCloud, Stitcher or Google Play Music. You can also check out more great interviews like this one on the Logo Geek Podcast page.
Thank you to FreshBooks for sponsoring this episode of the Logo Geek Podcast.