Learn by Studying the Design Masters with Melinda Livsey
[Podcast Ep 2.3]
Have you ever analysed a logo design in detail so that you can really understand why design decisions were made? What if you did that to logo designs from graphic design masters, such as Paul Rand? What could you learn by doing so?.
That’s exactly what Melinda Livsey, the founder and Creative Director of her own branding agency Marks & Maker does, and in this weeks podcast we find out why she studies logo designs from design legends, and what she has learned. Here’s an example of one of her logo studies. You can see more on her instagram feed.
Another amazing animation by @zackchmeis of a logo study.
We also discuss Melinda’s process and how she’s been able to reduce the time spent on projects by half whilst increasing her prices too, simply by implementing core strategy sessions (view the core strategy kit here) as part of her design services.
Books & resources mentioned include:
- The Power of Limits: Proportional Harmonies in Nature, Art and Architecture
- Creative Strategy and the Business of Design
- 101 Things I Learned In Business School
- Core Strategy Kit
- Futur Pro Group
Sponsored by Freshbooks
Before ending this I’d like to thank FreshBooks for sponsoring this episode, and for making this series possible. It’s a beautifully designed accounting software that makes it easy to create and send invoices, to track time and to manage your incoming and outgoing money. I recommend trying it out for yourself by making use of the free 30 day trial offered to listeners of this podcast – just enter Logo Geek in the ‘how did you hear about us’ section.