Finding Your Passion & Turning it into a Business with Dina Rodriguez [Podcast Ep1.3]

The Logo Geek Podcast is Sponsored by Freshbooks

After her studies, Dina Rodriguez landed an amazing internship at Disney which launched her career as a graphic designer. After this she bounced from agency to startup, never really feeling accomplished or happy despite doing great design work…

This is when Dina started to draw again, which lead her to discover her passion, hand lettering. This lead Dina on a path where she created her own successful graphic design business and personal brand based around her new found passion of hand lettering – thus LetterShoppe was born!

In this episode of the Logo Geek Podcast, Ian Paget chats with Dina to find out how she found her passion, and how she turned that into a business, diving in to find out how she started her business and the steps she’s taken to make a massive success of it. This is an inspiring story worth listening to, with a lot of fantastic advice and insights from a professional designer, and a successful business owner.

Dina Rodriguez - Hand Lettering Artist


In this podcast we mentioned a number of resources and links. Here’s a summary…

Lettering Design Process:

Lettering Adventures:
Learn one new style of vintage hand lettering every month on Patreon or grab previous issues on Gumroad.

Watch Dina live stream client and personal work on Twitch. If you want to learn how to live stream your creative work, check out Dina’s free ebook.

keep up with Dina’s latest work on Instagram.

Make Things Make Money:
Learn tangible steps to becoming a full-time freelance illustrator and hand lettering artist with Dina’s new Creative Live class.


For more great insights listen to the podcast interview with Dina Rodriguez. You can listen on iTunesSoundCloudStitcher or Google Play Music. You can also check out more great interviews like this one on the Logo Geek Podcast page.

Thank you to FreshBooks for sponsoring this episode of the Logo Geek Podcast.