Lui Chocolate Logo Design

Lui is a luxury chocolate boutique based in Kutna Hora in the Czech Republic.

Their speciality is Choco Art – Unique handmade chocolate works designed to clients specifications. Designed by Master Chocolatier Július Fulop, and made from high-quality Belgian chocolate, the work produced is among the finest of its type in the Czech Republic.

The company name was formed as a minimised version of the founder’s name, Július, so it was requested that the logo contains a hidden J to reference this. I explored various routes, however, to maintain good overall balanced composition, and to keep the design simple, the most suitable hidden location for this was within the U. To include this, a custom typeface was designed and was carefully illustrated to give each letter the same uniform weight.

As an artist, a signature style of the chocolatiers work is floral, and flowers play a primary role in most of the artists work. Because of this, I was keen to also include this signature style as a reference in the logo, which sits centrally above the typeface.

The final logo design is simple, sophisticated, elegant, and has a strong personal connection with the business founder through hidden meaning and references to signature styles.

If you would like me to design a logo for your business or product, please complete my logo design enquiry form.

Lui Logo Design on Store Front

Lui Logo Design on Box

Lui Logo Design on Bag

Lui Logo Design