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Designing the Google Logo - An interview with Ruth Kedar

An interview with
Ruth Kedar


In 1998, when she was art professor at the Stanford Art Department, Ruth Kedar was approached by 2 students to design a logo for their startup business. Those students were Larry Page and Sergey Brin, the founders of Google, which has now become one of the worlds most profitable businesses, and the logo one of the most recognisable in the process.

In this weeks interview Ian speaks with Ruth to discover how she designed the Google logo, what decisions were made, and the reason why the final solution was selected. We also dive into Ruths time at Stanford University and her fascination with playing cards too.

Ruth Kedar Interview Transcription

Ian Paget: I understand that when you worked on the Google logo, the company was an unknown business at that time, but now it’s become one of the world’s most valuable companies and the logo that you worked on has become one of the most recognisable in the world, which is just incredible to think that. Can you tell us the story of you was able to work on the Google logo?

Ruth Kedar: I was teaching at Stanford at the time. I was teaching design both for the art department and mechanical engineering product design and actually the course was open for students all across. I had a friend who was doing his postdoc at Stanford and he was part of the Center for Design Research where he was doing most of his work and he had two doc students at the time who were starting this company and he was friends with them. They were looking for somebody to help them with their branding. Sian Tan, who was my friend decided that it would be a good match and perhaps introduce me to them. I got an email from Larry Page asking me if I would be interested in meeting and talking about their company and that’s how it started. It started with a conversation with Larry and Sergei and we went from there.