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Launching a Logo Design with NASA

An interview with
Chris Logsdon


Whilst 2020 could easily be deemed as the worst year in living history there were still plenty of individual success stories from Logo Geek community members throughout the year. One such story was from Chris Logsdon, who fulfilled a lifelong dream of designing a logo for NASA.

Chris was tasked to redesigning the logo for NASA Launch America, the company that bridges the gap between NASA and private space companies such as Elon Musk's SpaceX.

In this interview we learn how Chris landed the project of a lifetime, the behind the scenes design process and how it was presented. We also dive into how Chris managed to get a creative director job working with Gary Vaynerchuk at The Sasha Group, and end with a few book suggestions.

Chris Logsdon Interview Transcription

Ian Paget: In the Logo Geek Community, I shared this post to hear people's success stories from 2020, because this has been a bit of a rubbish year for most people. But I was surprised to hear how many positive stories there have been. And I think one of the biggest ones is for me, and it's one that I'm particularly excited about because I am into space travel and I have been since I was a kid. So, it's awesome to hear that somebody else had the dream of creating a logo, that's gone into space, and actually fulfilled that dream. So, I wanted to get you on to talk about that story. And there's loads of other stuff that you do that we can chat about as well.

I want to focus on the Launch America Project first. So, I don't know where to start with this. I'm just going to throw out a question with, how did you get this project to start off?

Chris Logsdon: Yeah. There's a wonderful story about it and I hinted at it in that comment that I left within the Logo Geek Community, which again, I'm huge fan of. Thank you for opening that up to everybody. So, on the side beyond, outside of just doing graphic design and developing brand identity and doing a lot of logo work, I'm super into the motorcycle scene, specifically, the vintage and cafe racers, those types of motorcycles.