The Steps to Design a Brand Identity, with Alina Wheeler
[Episode 1.10]

The Logo Geek Podcast is Sponsored by Freshbooks

What is branding, and what role does a logo play? What steps do you need to take to design a brand identity? In this weeks episode Ian chats with Alina Wheeler, the author of the book Designing Brand Identity.

Useful Branding Diagrams


Branding Process

Brand Touchpoints

Stakeholders Diagram

You can listen on iTunesSoundCloudStitcher or Google Play Music. You can also check out more great interviews like this one on the Logo Geek Podcast page.

Thank you to FreshBooks for sponsoring this episode of the Logo Geek Podcast.