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Building a Strategy Led Design Agency

An interview with
Sean Tambagahan


Design that’s based on aesthetics can be very subjective and open to the whims of personal preference, however when you focus on solving business challenges with design, you get better results. That’s where Brand Strategy comes into play.

In this episode Ian interviews Sean Tambagahan, the founder and CEO of Butler Branding – a strategy led design agency to learn how he built his business, what a brand strategy session looks like, how he increased his prices 10x, grew his team and more.

Sean Tambagahan Interview Transcription

Ian Paget: Here today, you’re CEO and strategist for Butler Branding, can you talk about your life prior to starting a business?

Sean Tambagahan: Yeah, so I started Butler in 2012 and it was really out of necessity. When it comes to my training and schooling, it was really the school of hard knocks in the university of YouTube and Google. Never had any kind of formal training. Never went to college. Never had the desire to do any of that, actually. I was a terrible student in high school. The idea of college was just so daunting to me, that I didn’t want to choose the wrong career path and then change it in the middle of college. I just was paralysed and didn’t do anything. It was just by happenstance, really. I didn’t know what I wanted to be when I grew up. Definitely didn’t know I wanted to be a CEO of a branding agency, marketing agency.