How much does a logo cost?
The cost of my logo design service is typically between £300 and £800. This allows me to create a high-quality service, whilst providing a cost effective solution for any serious business or entrepreneur. As a service based product, the cost will vary based on current demand, specific requirements and my interest in the project.
For some people this can sound like a lot, and I understand this reaction. Search online for logo design and you see prices ranging from $5 upwards. What you are paying for with me is the process and expertise. Cheaper logo designers are overseas, are inexperienced, are defrauding others, or are skipping essential parts of the design process such as research. Some don’t even pass over copyright, unexpectedly charging extra at the end of the project. Be careful.
In my case I am based in the UK, have over 10 years professional design experience, will work towards goals and objectives we agree upon, and will typically spend 10-20 hours on the project. At the end of the project, I provide the artwork for both web and print, providing files in colour as well as black and white to ensure you have flexibility ongoing. Plus you own the copyright – I design the logo bespoke for you and your business.
Logo design is an investment and is not an area where you should be cutting corners.
What if I want to make a change to a logo?
That’s fine. You can have unlimited changes to your chosen design (I have needed to cap this to an hour, which is a reasonable timeframe to make several revision rounds).
What if I don’t like the first set of logos at all?
I design the logo based on goals which I created based on answers provided at the start of the project. This will include information about the business, and will also cover any specific requirements you may have.
I focus my design decisions on goals, which I will explain when presenting the designs. This will mean I have considered your target audience, competition etc. As a piece of design work that’s functional, a logo doesn’t need to be liked by you personally, but should instead perform for your business. I will cooperate with you to ensure the design achieves all goals agreed upon, which will include any specific requests made before starting the designs.
It’s unlikely to happen, however, if you still dislike the designs you don’t need to make full payment. Before starting the project I take 50% payment, so if you don’t like the work done for you, you don’t need to pay the final amount.
What do I get?
Once your logo design is completed I will supply your logo design in various formats to allow the use of the logo across various mediums. I will also provide a short guide to explain each format to get the best results. This is a summary of what I will provide:
- CMYK version – Printed material is made up of 4 colours; Cyan, Magenta, Yellow and Black (CMYK). This version will be ideal on any printed literature where full-colour photos are used. I will provide a CMYK version as both a Vector (Ai, EPS and PDF) and Raster (TIFF) to give flexibility across professional design software and office based software such as Word or PowerPoint.
- Pantone version – Printing on a budget? Dependent on the logo design you can print with 1 or 2 colours rather than the standard 4 colours. Ideal for single colour literature, pens and stationery. This version will be provided in Vector formats.
- Pure black version – Like it says, this is a pure black version of your logo. This is ideal for black and white or single colour documents. Provided in vector format.
- Pure white knockout – Want to use your logo on a dark photo, or on a solid dark colour? A white version solves colour clashing and visibility issues to give the best result. Provided in Vector format.
- RGB version – Unlike print colours, screen colours are made up of Red, Green and Blue, mixing the light of each colour to make up the full-colour spectrum. This will be provided as an RGB JPEG file format for web and screen use, as well as PNG where transparency is needed.
- Favicon – Ever noticed the little icon in the tabs of your web browser? This is called a favicon.
Who owns the copyright?
You do. I only reserve the right to show the logo in my portfolio.
How long does it take?
The turnaround time for a logo from sales to completion is typically 2 weeks, subject to my workload which will be discussed before any payments are made. Timescales are also dependent on response time from yourself, and the number of additional changes to designs.
How many logos do I get?
Following the design phase, you will be presented with 3 logo options based upon agreed objectives. Once final payment has been made, you will own the copyright to the final agreed design.